Samantha Bohn

• Continuously evolve not only the Protiviti brand itself but also the design team's value and voice within the organization.

• Oversee all conceptual work, focusing on raising the bar each time and ensuring strategic value at every turn.

• Collaborate directly with VP of marketing and international marketing leads to design high-level deliverables for major initiatives.

• Craft strong cross-departmental relationships by fully understanding business needs and
adapting to various communication styles.

• Develop junior team members' confidence and graphic design abilities through a transformative leadership style and coaching.

As a hybrid designer, art director, writer, and web developer, I build delightful brands through meaningful storytelling and ensuring the best experience at all touchpoints, from identity to packaging to web.

• Terp Candies: Made from terpenes, which give fruit their aroma and flavor, these revolutionary candies are not only full of medicinal properties, but they are also a potent product for the cannabis industry, as terpenes amplify the effects of THC. Currently in progress, I am helping Terp Candies bring their products to market with a disruptive strategy and design.

• AirPR: Refreshed the brand for AirPR, a leading PR analytics tool, by balancing the existing brand against the need to evolve and expand it.

Through a balance of skill sets, I led the development of brands and marketing materials through all stages including strategy, concept, copy, design and web development.

• Energized brands through a human-centered (user-centered) design process.

• Oversaw campaigns, identities, rebrands, packaging and websites.

• Maintained a multi-disciplinary role that spanned UI design, branding, graphic design, communication design, campaign development, copy-editing, copywriting, communication design, and front-end web development.

• Designed UIs with acute attention to user research, UX, CSS3, HTML5 and responsive design.

• Built front-end of websites as well as implemented in the appropriate CMS, with particular experience in Kentico and WordPress.

• Provided ongoing copy-editing and consultation for both grammar and style as well as developmental editing.

• Directed development of brand messaging through an approach rooted in business strategy, clarity and memorability.