Salvo Farina

Athletic/ Dress/ Casual/ Work and Service. * Manage and direct all aspects of product development for multiple in house brands to meet specific price point and features. * Supervised and mentor team of designers, encouraging creativity and emphasizing on final trend right product. * Expert on aesthetics and materials upper details, that translates into market-right product that meet required FOB. * Present market research, consumer profile analyses, new designs / prototypes and merchandize footwear collection to meet all criteria and sales goals. * Collaborated on all aspects of product development. Work directly with factory groups on pull over, construction, last, outsole BP, material and leather development and testing standards to meet import requirements. * Review weekly sales report in collaboration with upper management and buyers.

Men's, Women's and Kids. * Manage the design and development of celebrity endorsed seasonal footwear collections * Travel in the United States, Europe and Asia for innovative trend. * Extended development trips to manage all stages of development. * Present footwear collection to multiple celebrities for final approval.

Men's casual and dress Responsible for all aspects of design and development of seasonal footwear collection. * Extensive follow-up and communication with vendors and factories during development. * Review final assortment for construction, fabrication, coloration with manufacturers * Seasonal trips to Hong Kong and China to work directly with factories as well as to source new materials, * Sample management in various nations around the world (Italy, Portugal and Brazil) 1/2 Salvo Farina 201-406-1198 - E. salvofarina@hotmail.com LJO-Inc.

Women's and Kids. * Assist design direct in the design of new seasonal privet label collection for volume retailers in North America. * Seasonal development trips to China to work directly with factories as well as for sourcing new materials and review outsole BP/ last/ pullovers, etc. * Responsible for market research/brain storm and ideation of new technologies that will improve the comfort and performance of the footwear * Cad design upper and outsole concepts from sketch stage to final tech pack.

Perry Ellis / Kangol * Assist in the design and development of Kangol and Perry Ellis footwear collection * Sketch and CAD new upper patterns and outsole and finalize detail sheet for sample development overseas * Research concepts, materials and color trends * Design each seasonal collection as outlined by Design Director * Develop presentation catalogs that list samples styles and color combination of the footwear collection for trade shows.

IZOD Line Builder Men's, Women's and Kids.

trend direction design development color inspiration to license holder for final market placement.