Sachin Ghodke

Are you kicked about turning strangers into customers? About making bored people engaged in an experience? About turning the dull into the engrossed?

How does one do it? By strategizing to engage people in an unexpected way. Or by building community around brand principles? Or by empowering people to share the message until they advocate your brand? I believe that interaction means more than just being online. Engaging customers in their life across media until they stand by it and its values.