Proposed Host City Logo for fictional 2010 Olympic Summer Games.
Individual Sport Pictograms for Olympic proposal.
Proposed Olympic Branding Collateral for Event way finding
Further exploration of applied graphics to industrial structures for event venues.
Athlete Apparel, Subway graphics, and Arena wall panels all help round out the brand identity and application for this fictional proposal.
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Olympic Collateral Campaign
With regards to directing and leading a branding campaign. We were given the task to Brand a City for hosting the 2012 Olympics as a class assignment. My City of Choice New York stood as the Gateway to a new life for much of the world in the the first half of the 20th Century. From the City Logo to Athlete Apparel New York City was the perfect place to gather the world once again for the 2012 Summer Olympics.
