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Graphic Designer and Digital Marketing Consultant
Manchester, United Kingdom
Jan 2017 - Present (7 years 10 months)
Duties / Responsibilities:
• Creating digital marketing and social media strategies for businesses to improve their website traffic, social media presence and Search Engine Optimization (SEO)
• Supplying clients with designs for marketing collateral, social media content and e-mail newsletters
• Advised clients on the best practice for their online marketing and social media presence; teaching them about content optimization, e-mail campaigns and SEO techniques
Achievements:
• Provided initial digital marketing strategies for start-up businesses in Manchester
• Had my content shared by reputable brands including MTV, Yahoo! News and The Official Charts Company
• Solely planned the design and implementation of a new website for a client moving their business online
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Social Media and Digital Marketing Apprentice
Manchester, United Kingdom
Sep 2014 - Sep 2015 (1 year)
Duties / Responsibilities:
• Planning and implementation of social media updates for multiple clients; including daily product promotion, interruptions and sharing relevant of industry news
• Writing and uploading of blog posts, newsletter content and content planners for social media
• Collating monthly reports of online, print and social media coverage for multiple clients; printing them in full and posting to clients once approved
• Taking calls to the business; forwarding them to the relevant client teams and individuals
Achievements:
• Increasing social media engagement by more than 1000% for a key client
• Launching and designing a monthly e-mail newsletter for the provider of my apprenticeship
• Securing high-profile social media engagement from the likes of Coca Cola, Costa and 10 Downing Street
• Providing website, newsletter and social network designs for use in pitches and new client acquisitions
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Marketing Assistant (temporary contract)
Manchester, United Kingdom
Aug 2013 - May 2014 (9 months)
Duties / Responsibilities:
• Developing marketing and social media strategies for the annual business plan
• Daily updating and maintenance of all Luci Living Design social media outlets
• Creating online content for the business’ interior design service and online furniture ranges
• Designing the business’ latest brochures, marketing collateral and profile presentation for use in client pitches
• Training the new voluntary employees; introducing them to the business and guiding them through their job role at LLD
Achievements:
• Completing an overhaul of the business’ online store, uploading 500+ furniture products with images, descriptions and full product specifications
• Developing an interactive design program that allowed users to implement fabrics, wallpapers and colour schemes to create their own virtual living room
• Assisting in the launch of a new sister company ‘Dementia Design Solutions’, personally designing the company logo, brochure and business presentations for potential clients and partners
• Designing promotional materials for a city-wide postal advertising campaign