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Creative Solutions Lead
Huron Consulting Group
Chicago, IL
Dec 2013 - Nov 2016 (2 years 11 months)
• Positioned Creative Solutions Team to be Trusted Advisors by Implementing an agency-style model for internal marketing relationships
o Monetizing resources to manage growth and expectations;
o Formalized process/life-cycle for marketing initiatives
• Enhanced and grew digital efforts across all six Practices by educating on/introducing more valuable approaches to email campaigns and engagement/retention sites – increasing engagement by 400% in two cases
• Successfully minimized legacy communication barriers by illustrating value of cross-functional collaboration
• Encouraged and supported expansion of skillset for all full time, non-contract employees – resulting in cost savings and project maximization
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Account Director
Chicago, IL
Nov 2008 - Nov 2013 (5 years)
• Pitched and won Baxter Hemophilia DAOR business that has been worth over $5M since 2009
• Inherited small account only to build client relationship and grow scope by 120%; Client recently moved on to newly established company and requested to continue our work together on all marketing.
• Partnered with Baxter Hemophilia client to launch the very first social media account for the company, which has engagement levels exceeding competition by over 400% for over 2 years
• Pursued and won digital conference initiatives from branding agency, and was offered scope the following year as well.
• Led creative team and pitched winning approach for digital rebrand on highly competitive RFP, resulting in $650K contract for 2013
• Among team of ‘first agency’ to earn certification in social media and digital compliance training
• Provided successful direction to cross-functional teams while leading and managing three direct account reports - all who have shown exceptional growth during the course of our relationship.
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Engagement Manager
Oak Brook, IL
Apr 2008 - Nov 2008 (7 months)
• Industrial B2B, medical device service marketing, higher education rebranding, and hospital rebranded.
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Account Manager
Chicago, IL
Apr 2006 - Jan 2008 (1 year 9 months)
• Reinvigorated a highly-effective dermatology brand with a direct mail sample program that had a response
rate of 40%, and 20% increased sales over 6 month period
• Developed an all new format, and co-hosted a team-building day (‘Think Tank’) for group of C-level clients who were launching a new product and had difficultly collaborating with each other – client stated that value of the experience exceeded cost before cost was even presented. As a result, the agency was awarded the launch business as well.
• Developed a patient starter kit for a women’s health product that led to 1 out of 5 patient switches, and 50% of new starts in 9 months period.
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Communications/Marketing Manager
Chicago, IL
Mar 2004 - Mar 2006 (2 years)
• Concepted, executed and managed all marketing efforts for firm (brochures, proposals, e-mail campaigns, gift-giving)
• Implemented plans for all social/networking events for employees, boosting morale and decreasing employee turnover
• Managed all inter-office communications and portion of operations/HR functions (invoicing, vendor contracts, employee benefits, equipment and supply inventory, client contract management, event planning), leading to and increase in repeat customer engagements and satisfaction rating