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Art Director
Holiday, FL
Apr 2023 - Present (1 year 3 months)
Communicate with clients to understand their design needs, goals, and brand identity and develop creative concepts and design strategies. Review design drafts and make fine adjustments to ensure high-quality and effective visual communication. Perform quality checks to ensure that the final deliverables meet industry standards and client expectations. Manage project timelines, budgets, and resources.
• Ensure compliance with established concepts and vision while envisioning and creating designs.
• Deliver marketing services to finding new clients, and managing your business affairs, including invoicing and contracts.
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Art Director
Tampa, FL
Apr 2021 - Apr 2023 (2 years)
Cultivated solid relationships within marketing ecosystem to foster efficient collaboration, frequent feedback, and a deep understanding of business requirements. Liaised with project leaders to provide guidance and counsel on all aspects of rebranding processes, templates, and standardized best practices. Organized kickoff meetings to discuss project scope, timing, target audience, and subject matter with partners, colleagues, and supervisors and develop most effective project approaches and challenging conventional thinking that drive optimal results.
• Executed final product in alignment with partners' specified needs, timelines, and budgets while ensuring that completed projects remained informative and visually captivating.
• Designed and managed email marketing campaigns for 13.8-plus M recipients during 2022-2023 period.
• Crafted highly tailored and comprehensive strategies for strategic positioning and marketing, yielding distinctive and compelling outcomes with quantifiable results.
• Leveraged diverse array of presentation tools to breathe life into concepts, selecting imagery and graphics that faithfully conveyed content while adhering to brand guidelines for effective communication.
• Provided informative design projects that served as cornerstone for eight significant USF events each year and attracted audiences spanning from 500 to 3,000 participants.
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Art Director
Tampa, FL
Aug 2006 - Apr 2021 (14 years 8 months)
Collaborated with diverse stakeholders, supervisors, and vendors to transform concepts into alumni communications, ensuring consistent branding across media channels, advanced graphics, newsletters, and more, both on and off USF campus. Supported USF Alumni Association, managed design projects, and engaged alumni while creating educational materials for team members' training.
• Explored new opportunities, streamlined processes, and managed email campaigns, including automated "Happy Birthday" emails for alumni.
• Received 18 accolades, including web design, magazine, newsletter, and successful campaigns such as Bulls license plate and USF's 50th anniversary celebration.
• Spearheaded email campaigns reaching over 21M recipients in 2021-2022.
• Produced 155+ animations, videos, and ads for internal building monitors, external displays, and campus-wide digital displays, with an annual audience of over 2M people.
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Freelance Art Director
Design123, llc.
Feb 2000 - 2017 (17 years 5 months)
• Conceptualized and executed creative design solutions for various advertising campaigns across print and digital media.
• Developed and managed creative briefs, mood boards, and designed style guides to achieve consistency in brand messaging and visual identity.
• Worked with another designer to ensure timely project delivery while maintaining quality standards. Collaborated with account managers, copywriters, vendors and other parties to deliver effective communication of target market objectives.
• Researched and utilized analysis to stay up-to-date with design trends and consumer preferences. Followed up with clients to ensure mutual success and customer satisfaction.
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Graphic / Animation Designer
TrialConsulting Services
Oct 2004 - Sep 2005 (11 months)
Developed visually compelling, engaging, and convincing courtroom multimedia materials with professionals. Lawyers' arguments were enhanced by these stunning presentations, graphics, and animations. Animations and visuals simplified intricate details, making complex information easier to understand. Dynamic demonstrations effectively conveyed compelling evidence, leaving a lasting impression on the jury -- and a happy, repeat client.
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Graphic Designer
Postcard Mania
Nov 2003 - Oct 2004 (11 months)
Designed postcards daily for clientele with a focus on each client's success with results proven by returning happy customers.
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Graphic Designer
Vitale Brothers
Jan 2003 - Oct 2003 (9 months)
Designed graphics, custom signage, murals, faux finishes, unique wall textures & decorative painting for some clients such as the Tampa Bay Rays, Tropicana Field, murals for Mike Alstott's (Tampa Bay Bucs.) home, the Florida International Museum in St. Pete., & a few famous clubs in Ybor City, such as Prana, Sky & others.
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Graphic Designer
BSA Advertising
Dec 2000 - Jan 2003 (2 years 1 month)
Designed display ads for the Tampa office as well as helped other BSA companies around the country with their workload when they fell behind for such organizations as DeVry, First American, Bank of America, 7-11, Sun Trust, Convergys, K-Force & Household to name a few all to meet our weekly deadline. Re-designed logos for existing companies and new logos for others. Helped organize our Tampa, office to a higher standard of efficacy.
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Freelance Graphic Designer
Aug 1997 - Mar 2002 (4 years 7 months)
Assisted in daily freelance custom design, management with marketing & consulting for mostly print and web.
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Graphic Designer
Harmon Homes
May 2000 - Nov 2000 (6 months)
Designed newspaper ads and templates as needed for clientele such as Allstate, C-21, Coldwell Banker, Executive Brokers, Prudential, Re/Max, and others always meeting our monthly deadline. Re-designed logos for existing companies as well as new ones for others. Restructured our own organization, as well as our clientele relations for a higher standard of efficacy. Troubleshoot jobs, and equipment and maintained Macs to stay at the most productive level.
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Graphic Designer
D.T. Publisher
Feb 1998 - Jan 1999 (11 months)
Designed and posters, flyers, slides, business cards, t-shirts, laminated boards. Maintained and calibrated printers and copiers.