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Art Director
Holiday, FL
Apr 2023 - Present (1 year 8 months)
Communicate with clients to understand design needs, goals, and brand identity while developing creative concepts and strategies. Review design drafts and make precise adjustments to ensure high-quality and effective visual communication. Manage project timelines, budgets, and resource.
• Integrate AI design tools to streamline concept ideation and enhance visuals, achieving 30% faster project delivery across all output facets, including print, apparel, social media, digital campaigns, presentations, and video production.
• Deliver marketing services, identify new clients, and manage business operations, including invoicing and contracts.
• A few clients include AE Printing, Bone Law Group, Beeline Transport Solutions, Blooming Butterfly Boutique, Botology, Citrus Depot, Cordesign Lighting Inc., Florida Cannabis Coalition, GemAlgo, GERmanikure, Green Daddy, Premier Business Promotions LLC, Learning Lodge Academy, Metatron Publishing, Odysse Yoga, Primal Pools, The Burrito Stand, Kahunaville, West Coast Clothing Company, World Tree Craft Gardens.
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Art Director
Tampa, FL
Apr 2021 - Apr 2023 (2 years)
Built relationships across the marketing ecosystem to foster collaboration, provide rebranding guidance, and lead project kickoffs. Maintained alignment with brand goals through template design, strategic marketing, and industry-standard practices.
• Executed final product in alignment with partners' specified needs, timelines, and budgets while ensuring that completed projects remained informative and visually captivating.
• Designed and managed email marketing campaigns for 13.8-plus M recipients during 2021-2022 period.
• Crafted highly tailored and comprehensive strategies for strategic positioning and marketing, yielding distinctive and compelling outcomes with quantifiable results.
• Leveraged diverse array of presentation tools to breathe life into concepts, selecting imagery and graphics that faithfully conveyed content while adhering to brand guidelines for effective communication.
• Provided informative design projects that served as cornerstone for eight significant USF events each year and attracted audiences spanning from 500 to 3,000 participants.
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Art Director
Tampa, FL
Aug 2006 - Apr 2021 (14 years 8 months)
Collaborated with stakeholders, including supervisors and vendors, to develop alumni communications that maintained consistent branding across multiple media channels, such as advanced graphics, newsletters, informational materials, electronic communications, videos, print, social media, web content, animations, and on/off-campus displays. Supported the USF Alumni Association, working alongside supervisors, coworkers, and a network of over 300,000 alumni, 47 chapters and societies, and various external partners. Managed all aspects of design projects, from concept to execution, including procurement and software subscriptions. Provided strategic leadership and created educational materials for training internal and external team members.
• Explored new opportunities by staying up to date and streamlining processes for benefit of all stakeholders with forward-thinking aptitude.
• Planned and regulated email marketing campaigns, including automated "Happy Birthday" emails sent to alumni on their respective birthdays.
• Received 18 accolades from both local and international spheres in various categories like web design, web rejuvenation,
USF Alumni Association magazine, annual Legs Golf Tournament, monthly AlumnNews e-newsletter reaching
approximately 185,000 readers, and successful execution of campaigns such as Bulls license plate initiative and USF's
50th anniversary celebration.
• Spearheaded email marketing campaigns that expanded audience of over 21M recipients during 2020-2021 period.
• Produced more than 155 animations, videos, and advertisements for 16 internal building monitors, which garnered an annual viewership of over 250,000 individuals, maintained external displays throughout USF campus, including USF Fast 56 Awards, USF Alumni Awards, 300,000-plus alumni, campus-wide digital displays for extensive annual audience of over 2M people.
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Freelance Art Director
Design123, llc.
Feb 2000 - 2017 (17 years 10 months)
• Conceptualized and executed creative design solutions for various advertising campaigns across print and digital media.
• Developed and managed creative briefs, mood boards, and designed style guides to achieve consistency in brand messaging and visual identity.
• Worked with another designer to ensure timely project delivery while maintaining quality standards. Collaborated with account managers, copywriters, vendors and other parties to deliver effective communication of target market objectives.
• Researched and utilized analysis to stay up-to-date with design trends and consumer preferences. Followed up with clients to ensure mutual success and customer satisfaction.
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Graphic / Animation Designer
TrialConsulting Services
Oct 2004 - Sep 2005 (11 months)
Developed visually compelling, engaging, and convincing courtroom multimedia materials with professionals. Lawyers' arguments were enhanced by these stunning presentations, graphics, and animations. Animations and visuals simplified intricate details, making complex information easier to understand. Dynamic demonstrations effectively conveyed compelling evidence, leaving a lasting impression on the jury -- and a happy, repeat client.
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Graphic Designer
Postcard Mania
Nov 2003 - Oct 2004 (11 months)
Designed postcards daily for clientele with a focus on each client's success with results proven by returning happy customers.
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Graphic Designer
Vitale Brothers
Jan 2003 - Oct 2003 (9 months)
Designed graphics, custom signage, murals, faux finishes, unique wall textures & decorative painting for some clients such as the Tampa Bay Rays, Tropicana Field, murals for Mike Alstott's (Tampa Bay Bucs.) home, the Florida International Museum in St. Pete., & a few famous clubs in Ybor City, such as Prana, Sky & others.
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Graphic Designer
BSA Advertising
Dec 2000 - Jan 2003 (2 years 1 month)
Designed display ads for the Tampa office as well as helped other BSA companies around the country with their workload when they fell behind for such organizations as DeVry, First American, Bank of America, 7-11, Sun Trust, Convergys, K-Force & Household to name a few all to meet our weekly deadline. Re-designed logos for existing companies and new logos for others. Helped organize our Tampa, office to a higher standard of efficacy.
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Freelance Graphic Designer
Aug 1997 - Mar 2002 (4 years 7 months)
Assisted in daily freelance custom design, management with marketing & consulting for mostly print and web.
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Graphic Designer
Harmon Homes
May 2000 - Nov 2000 (6 months)
Designed newspaper ads and templates as needed for clientele such as Allstate, C-21, Coldwell Banker, Executive Brokers, Prudential, Re/Max, and others always meeting our monthly deadline. Re-designed logos for existing companies as well as new ones for others. Restructured our own organization, as well as our clientele relations for a higher standard of efficacy. Troubleshoot jobs, and equipment and maintained Macs to stay at the most productive level.
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Graphic Designer
D.T. Publisher
Feb 1998 - Jan 1999 (11 months)
Designed and posters, flyers, slides, business cards, t-shirts, laminated boards. Maintained and calibrated printers and copiers.