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CGI Artist/Designer/Motion Graphics/
Feb 2020 - Present (4 years 7 months)
Visualization Artist through to the delivery of digital assets. Services inclusive of Ideation, Creative Direction, Look Development, Design, and Motion Graphic skill sets. Whether positioned to match a customer's vision within a pre-established creative workflow or developing something from a seed of an idea, my breadth of knowledge and experience has awarded me opportunities that continue to enhance my skills and ongoing development within each
creative opportunity.
● 3D development of product displays for a major beverage company. From supplied sketches, art, and digital imagery began my development of 3D product assets and additional elements of the display. Crafting the look
and feel of conceptual floor displays for ideation and production proposals.
● Client business from Philips Garment care and Home care business
generated 3D-renderings for look development and digital assets of multiple product lines within. Work inclusive of setting, building, and organizing contents through referencing models applying AXF materials and development of client assets, asset sheets, and lifestyle images for home care products.
● Produced and collaborated on product visuals for a variety of FMCG and marketing needs. Clients inclusive of Campbell's Soup Company, Evolve, Bolthouse Farms, and Nabisco ( Mondelez International)
● (MRN) Work inclusive of Client meetings honing what inventors have dreamt up through developing the ideas into visual assets for marketing and selling into developmental and manufacturing partner space. Creative development From napkin concept to developed visuals work inclusive of creative writing, brochure image assets, Preliminary patent drawings, and motion graphic development for a marketing video.
● Logo Design and production concepts - Development of logo and packaging ideas for establishing and patenting of visual needs of the client. Developed Branding and look development for target audiences.
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Art Director, Contract (WWE)
World Wrestling Entertainment Inc.
Jul 2021 - Sep 2021 (2 months)
Although not wrestling this go around, I offered my Creative ideation, Artistic Design, and abilities to enhance the offering for WWE merchandise. * Design and Creative development for merchandise to production-ready files - Work inclusive of T-Shirt tour and venue sold items to talent-based promotional items in support of talent within the WWE corporation. * Developed Dominik and Rey Mysterio Making History Shirt worn by the talent for entrance into SummerSlam 2021.
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Lead CGI Artist
SOUTHERN GRAPHIC SYSTEMS LLC (SGSCO)
White Plains, NY
Feb 2015 - Feb 2020 (5 years)
The creative direction in client asset development through deliverables inclusive of directing, maintaining constancy, motivating, and collaborating with artists in each developmental role.
● Implemented creative workflows and processes for images, maintaining brand consistencies.
● Strengthened abilities toward winning new client business through ideation and visualization. Generated 3D-rendered pitches for product lines that proved pivotal for understanding, illustrating, and capturing prospective clients' needs.
● Produced and collaborated on product visuals for a variety of agencies and marketing needs, developing formative elements to embed across the various pack and package graphics.
● Mentored artists to capture brand-approved style, methods, and practices for achieving and maintaining consistency throughout product lines.
● Led formative production efforts in the creation stages and styles of product digital assets that increased speed to market and strengthened faster store sell-ins.
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Lead 3D Artist & Technical Designer
SCHAWK ( A Matthews International company.)
Stamford, CT
Feb 2000 - Feb 2015 (15 years)
Lead 3D Artist & Technical Designer 2010 - 2015
Maximized productivity, distributed workloads, and scheduled 6 artists, providing Customer Service Reps advice on issues and status updates.
● Spearheaded development and methods instrumental in capturing work from traditional retouching and photographer methods for visualizing bread-baked goods in 3D renders, increasing client's speed to market for advertising
elements.
● Developed efficiencies and automated processes, utilizing Action Scripts for formulating color-accurate products and expected delivery formats among separate client accounts.
● Trained and mentored junior artists, increasing productivity through improved knowledge of workflows and client
expectations and managing procedures to be adhered to for consistency across product lines.
● Provided technical assistance in establishing color and graphic element consistencies. Managed color conversion issues and necessary solutions to manage files in RGB and CMYK workflows.
Senior 3D Artist 2002 - 2010
Performed modeling texturing lighting and animation on CPG clients. Proficiency in skills of Modeling, Compositing, Motion Graphic Animation, UV layout, and Texturing and art preparation. Product ideation research and development for proposed new development.
CGI Generalist 2000 - 2002
Performed modeling texturing lighting and animation for various CPG clients and gained an understanding of consumer products packaging and printing methods (Flexo, Gravure, Offset). Additional work with Mock-ups, style frames, 2d Illustration, and design.