Rhett Cordisco

• Identified opportunities using a fact-based understanding of customer needs and market research
• Helped clients build the ability to market, sell, and deliver the target brand experience across the organization.
• Developed highly customized, comprehensive approaches to strategic positioning and marketing that provide clients with a unique, compelling and clear strategy and plan that will generate specific, measurable results.
• Managed budgets and in-house creative to lead all phases of nationwide and international campaigns and public relations programs to attract new clients.
• Lead team in the development, design and production of sales-driving, brand-extending, and cross-channel campaigns including print ads, product launches, presentations, proposals, case studies, brochures, advertorials, wireframes, web sites, banner ads, billboards, logos, infographics, product packaging and more.
• Engaged and expanded a community of followers by creating content for companies social media properties including Facebook, Twitter, Pinterest, Instagram, and Google+.

• Managed a team focused on package creation for such brands as Baby Einstein, Disney Baby, Bright Starts, Ingenuity, & Oball.
• Demonstrated creative sophistication in concepts and design by having an in-depth knowledge of product, consumers, technologies and manufacturing process.
• Successfully rebranded Baby Einstein, Bright Starts, & Oball on two occasions in order to stay competitive and consumer friendly.
• Managed multiple projects across brand platforms and ensured consistent brand identity through research & trends
• Worked with brand team and legal department on developing global packaging to meet the demands from domestic and international consumers for consistency and keeping up with the standards.
• Was the liaison for Disney Baby and Baby Einstein to provide direction and develop style guides for packaging
• Art directed photo shoots and worked with modeling agencies who provided talent used on packaging
• Created presentations and spreadsheets for line reviews & packaging summits
• Was responsible for maintaining proper file structure, schedules, procedures & budgets for my team
• Spearheaded a "Retail Detail" outing once every 3 months with team members to scout new innovations from competitors in order to maintain a competitive advantage in the marketplace.
• Developed Bright Starts “Pink Packaging” and branding for the “Supporting the Cure for a Brighter Start Today” campaign for the fight against breast cancer.

• Managed a team of 3 that conceptualized and designed all Marcom for the company including websites, corporate & sales presentations, software design, package design, proposals, RFP’s, brochures, magazine ads, etc.
• Designed and implemented html prototypes & graphical user interfaces for various applications developed in-house once fully tested by the software engineers including Right-Party Connect, Account Ownership, IVR, Outbound Messaging, Digital Recording, On-line Credit Authorizations, Speech Analytics, Unified Collector Desktops, etc.
• Maintained ongoing updates for both the website and intranet by engaging every department for precise communication
• Created and utilized graphic images, animations, sound, music, text and video into multimedia programs.
• Developed strategy for the company to stay above the competition through internet, webex’s, and online demos.
• Restructured the marketing department by creating new processes and updated equipment to maximize efficiency.

CONTRACT WORK
• Designed corporate collateral, literature, and presentations for multi-million dollar proposals.

CONTRACT WORK
• Redesigned Miller Zell’s website and developed signage/store branding for Blockbuster and Nissan

CONTRACT WORK
• Created POP and signage for over 700 stores around the world including Grand Openings.
• Designed ad campaigns for Adidas, Reebok, Nike, etc. and featured in magazines such as Sports Illustrated, Men's Health, Men's Fitness.
• Assisted on the creative for the design of the new FitPrint System launch and website.

CONTRACT WORK
• Point of Purchase and Point of Sale creative work submitted by clients including Coca-Cola, Pepsi, PowerAde, Blockbuster, AMC Theaters,
American Greetings, Ralph Lauren, The Home Depot, Lowes, Nascar, Hardees, Chick-fil-A, etc.
• Created all marketing material and advertisement for the company.
• Preflighted jobs to be ready for press (color correction, photo retouching, trapping, imposition, direct to plate imaging).

CONTRACT WORK
• Designed brochures and ads for such organizations and sports teams as Microsoft, MCI, Bell South, TNT, TBS, Braves, Falcons, Hawks,The Facility Group, Georgia Tech, and the State of Georgia.
• Designed signs, logos, billboards, and ads for Tucker Castleberry’s new corporate identity.
• Preflighted jobs to be ready for press (color correction, photo retouching, trapping, imposition, checking film).

• Designed 3 catalogs a year for auctions, as well as numerous brochures and direct mail for estate & car auctions.
• Designed ads for various magazines such as: Town & Country, Architectural Digest, Robb Report, Garden Design, Atlanta Homes & Lifestyles, Arts & Antiques, Traditional Building, Las Vegas, Casino, Better Homes & Gardens, Dossier, Jezebel etc.
• Designed original website - (www.greatgatsbys.com).
• Photographed and photo retouched all items used in advertisement and catalogs.