My job is to make food look delicious, to make the unreal look real and sometimes just to create fun!
With over 30 years of experience, I am a veteran in the field of international package design and branding as well as advertising and magazine work.
I have done work for many Fortune 500 companies as well as smaller businesses - from toy companies to automotive firms.
Currently, my focus is food package illustration and virtual prototyping.
I have produced illustrations and imaging for packaging that, over the years, have won many PAC awards including:
Arthurs Smoothies, Hall's Naturals, Knorr Mediterranean, Elmers Masterbrand, Cadbury Moments, Nutella, Blue Planet (Canadian Tire)