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Associate Director - Donor Engagement
Makati, Philippines
Jan 2016 - Present (8 years 8 months)
•Develops online and offline individual fundraising strategies, programs and proposals in collaboration with various Habitat offices in Asia-Pacific: Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Philippines, Thailand
• Leads mounting of Habitat’s Asia-Pacific Development Council events across the Asia-Pacific Region
• Leads special initiatives to engage and attract high-net-worth donors across Asia-Pacific
• Leads mounting of marketing workshops and learning modules to support and inspire individual fundraising teams across Habitat offices in Asia-Pacific
• Provides creative and strategic support to regional and local fundraising teams across Asia-Pacific through ideation and design of marketing tools
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Marketing Manager
One Thread International
* Developed and produced regional creative marketing content for Havaianas, CommonThread and other fashion/lifestyle brands under One Thread International in Singapore and Malaysia * Conceptualized and produced regional themes, photo shoots and campaign materials for CommonThread * Developed and produced digital and online strategies and solutions for CommonThread * Developed brand assets for new retail concepts under One Thread International
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Assistant Manager
Singapore Tourism Board
Tourism Business, Philippines & Brunei * Developed and led implementation of marketing campaigns for Singapore's signature events and leisure offerings to support growth of tourism receipts Holistic campaigns developed include:
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Discovery Shores
Goya Chocolates
Developed business acquisition tools for the agency Developed and implemented agency marketing plans Handled various accounts, Pondo Ng Pinoy, Happy Communications * Handled agency pitches with the following account wins: Happy
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Splash Re-launch Campaign
Minute Maid
* Led day-to-day operations and client servicing of assigned accounts: Tiger Beer, Minute Maid Splash, Samurai, Enat 400 * Developed communication strategies for assigned accounts * Supported agency's business development efforts
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Associate Director - Direct Marketing & Strategic Initiatives
Habitat for Humanity Intl. Asia-Pacific
* Develops online and offline individual fundraising strategies, programs and proposals in collaboration with various Habitat offices in Asia-Pacific: Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Philippines, Thailand * Leads mounting of Habitat's Asia-Pacific Development Council events across the Asia-Pacific Region * Leads special initiatives to engage and attract high-net-worth donors across Asia-Pacific * Leads mounting of marketing workshops and learning modules to support and inspire individual fundraising teams across Habitat offices in Asia-Pacific * Provides creative and strategic support to regional and local fundraising teams across Asia-Pacific through ideation and design of marketing tools
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Brand Development Manager
Viva Brasil Sdn Bhd
Havaianas Malaysia * Headed development and implementation of all integrated marketing activities for Havaianas in Malaysia in support of business objectives, encompassing media and public relations CRM digital and social network engagement visual merchandising and in-store campaigns * Led creative development of brand and marketing assets for Havaianas in Malaysia covering concept development, copywriting and graphic design Retail & Digital Content Director for CommonThread International * Headed regional development of digital and instore communication platforms, systems, strategies and content for CommonThread * Co-developed the CommonThread brand and retail concept for Singapore, Kuala Lumpur and Manila * Co-developed regional marketing strategies and initiatives for CommonThread and its carried brands for Singapore, Kuala Lumpur and Manila
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Great Singapore Sale
Imong Roadshow Grand Prix Season Singapore campaign Jollibee Kids Party Tie-up Promo, 12 Ways Promo with Cebu Pacific, and 2010 Christmas in The Tropics campaign * Developed annual PR plan with PR agency to support in-market initiatives and corporate priorities * Co-developed long-term market strategies to address corporate priorities * Developed and organized update sessions with trade partners in
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Account Manager
Leo Burnett
Asia-Pacific Network blackpencil Manila Account Manager
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Business Development Executive
Leo Burnett
Vietnam
Manila Business Development Executive
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Freelance Project Manager
Communications
Buscopan Makati Medical Center Freelance Project Manager * Hosted and marketed the Johnnie Walker Mentor Program to various corporations and organizations * Coordinated production of creative requirements for the 2005 Marlboro Adventure Team Finals * Negotiated with various suppliers for the 2005 Marlboro Adventure Team Finals