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Bernie Moreno Companies
North Olmsted, OH
Present
The Bernie Moreno Companies is a privately owned business that one time composed of multiple automotive dealerships in 4 states including: 3 Mercedes-Benz dealerships, 4 Infiniti dealerships, 2 Nissan dealerships, Porsche, MINI, Volkswagen, Lotus, MB Vans, smart, Acura, Buick, GMC, Aston Martin, Maserati, Bentley, Rolls-Royce Motor Cars dealerships. It also hosted other ventures, such as Hotcards, Drive Options, Dryver, Flight Plan, Votem and Ownum. A Ward's Top100 Dealer.
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Time Warner Cable
Media - Broadview Heights and Beachwood Time Warner Cable Media is the advertising sales division of Time Warner Cable. The company provides marketers and agencies with innovative and strategic advertising solutions that are targeted and affordable. Advertisers can engage audiences across more than 100 cable networks, top comScore web sites including Roadrunner.com and digital interactive platforms like Video on Demand and iTV. Additionally, local and regional clients can leverage hometown news and sports programming to reach their best prospects. Marketing Specialist/ ITV Manager in Marketing/Creative Services Department
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Roadrunner.com
Developed strategies and handled the design of digital and cable sales presentations collateral for local sales offices * Directed clients how to best target their audience with interactive/display advertising on Audience Network (Ad Network) and repurposing their on-air creative on Time Warner Cable, AT&T U-Verse, Direct TV footprints * Responsible for helping two sales offices consistently achieve their budgets two years in a row, accounting for over 25 million in annual sales * Created and maintained successful social media campaigns for Time Warner Cable and various clients using Facebook, Twitter and YouTube * Lead and assisted Creative Services teams in updating and rebranding all collateral for the Cleveland DMA * Developed and maintained relationships with clients and account executives on sales calls * Main editor/contributor to Intranet site, also trained account executives and peers on how to use and post * Identified co-op to help clients use free advertising money * Educated account executives on target marketing tactics, updated collateral, products, programming in sales meetings and newsletters * Used CRM tools to pinpoint and develop new business leads for account executives * Accountable for creating a successful awareness marketing plan for Parma Community General Hospital resulting in 15% growth for 2012 in the Cleveland DMA * Designed an ad campaign for Serpentini Chevrolet that increased their web traffic by 3x in one day * Promoted and participated in community events co-sponsored by Time Warner Cable and Southwest General Health Center * Created Interactive TV overlays and created presentations to educate clients on sales calls * Tailored presentations into easy to understand terms to help account executives close sales and establish deeper more valuable relationships with Key/Target clients * Designed e-blasts to build awareness and keep accoun...
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The Berry Company was the fifth largest yellow pages publisher
Hudson, OH
The Berry Company/Local Insight Yellow Pages - in the United States, servicing 42 states with more than 900 directories. Producing directories for 170 telephone companies including: Windstream, TDS Telecom, Frontier, Century Tel and Hawaiian Telcom Marketing Collateral Manager in Marketing/Communications Department
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SOFTWARE
pages Became process * Designed eye-catching covers and information pages that earned the praise of many telephone companies * Consulted and advised advertisers produce effective ads Proficient in PC/Macintosh operating systems, (Microsoft Word, Excel, Access, Power Point, Outlook, Share Point, Map Point), Google Earth Pro, Quark Xpress, Wordpress, (Adobe CS6 Photoshop, Illustrator, Indesign, Acrobat, Dreamweaver, Fireworks, Flash, Bridge), (MapInfo Professional, Target Pro, Street Pro) Spot Mixer, Salesforce.com, HubSpot Social Media Apps: Facebook, Instagram, Twitter, LinkedIn, Google+, You Tube, Snapchat, Pinterest, Tumblr, Hootsuite Web Languages: HTML, XHTML, CSS, JavaScript, ActionScripts