Rachel Grate

Write a few articles each week on pop culture news and topics from literature to feminism.
Articles available here: http://hellogiggles.com/author/rachel-grate

Produce about one article a week for the Arts and Connections sections of Mic. Several of my articles have been the most read for the site for the week, garnering over 1,137,000 unique reads and over 100,000 shares each. Articles available at http://mic.com/profiles/39785/rachel-grate

Produced all forms of copy for the Demand Generation team as a marketing copywriter. Generate strategic stories and data-driven content to generate leads, with my pieces garnering 1000+ views and 500+ social shares.

-Wrote and edited 100+ case studies, industry reports, blog posts, video/demo scripts, landing pages, emails, social media ads and posts, banner ads & more, both from assignments and my own pitches.

-Worked with product marketing to improve in-product and in-app copy, and develop email and landing page copy for our new Features and RFID landing pages.

-Worked with Sales to develop soundbites for BDRs about customer success and our pitches, and to use content in emails sent by BDRs and AEs for improved response rates.

-Revamped the drip campaign story arc for vertical-specific emails and implemented & maintained QA process for all marketing emails, from organizer newsletters to product updates. Standardized use of A/B testing for Subject Lines and CTAs to improve open and click through rates.

-Conducted a content audit of our Event Academy for the launch of the new site. This included ranking 350+ pieces of content by the most valuable assets, and optimizing copy to improve readability, SEO, and tone.

-Improved and standardized copy through a readability initiative, SEO research, and improving boilerplates.

-Made long-term organizational improvements, including organizing the first global copy team meeting and researching content marketing software to optimize our efforts.

Produced marketing materials for over 30 events and 15 job postings per month, including weekly Career Courier newsletter for the entire student body, writing all targeted emails and designing publicity posters with InDesign. Managed Facebook page and public website. Created event descriptions for calendar and internal career services website.

Wrote targeted content for alumni, student and Board of Trustee audiences across website and print. Contributed media to internal and external website, Facebook, Twitter and Instagram accounts.

Contributing writer for online blog since September 2012.

-Developed 4 new types of content for the company, including a Ticketing Partner Buying Guide (decision-stage content that immediately sales qualifies leads), a Back-to-School Calendar for Adults (part of EB's growing consumer campaign, with over 20,000 views in the first week), and Short and Sweet Case Studies (with a new one-page format).
-Touched over 40 pieces of content in just 10 weeks, an average of one piece a day. This included content targeted to event organizers (including 4 white papers and 6 case studies) and 4 pieces targeted to event attendees (calendar and blogs).
-Promoted content with email, banner and landing page copy. A/B tested Tweets, worked with PR on promotion plan.
-SEO optimized content hub, performed SEO keyword analysis, and developed social media study.

Managed 20+ writers, photographers and designer to produce 3-page Life & Style section for college newspaper with weekly circulation of 7,000+.

Increased blog readership by writing and promoting articles on social media. Wrote targeted emails for funders and public. Streamlined press management system for new non-profit organization. Wrote press releases managed outreach to media developed press relationships tracked PR and developed