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Marketing & Communications
Bill Wilson Center
2013 - Present (11 years)
Provided all promotional, marketing, crisis communication and media support for this $14 million annual revenue social service agency with nearly 30 programs and services – each requiring distinctive messages. Developed executive communication messaging for external and internal audiences. Produced more than 100 projects annually. Led the design and creation of two websites, plus the agency’s social media policies and sites. Developed and implemented the marketing campaigns for agency’s fund-raising efforts. Managed outside vendors including, videographers, printers and production houses.
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Director of Communications
Catholic Charities of Santa Clara County
Mar 2008 - Dec 2011 (3 years 9 months)
Provided all promotional, marketing and media support for this $30 million annual revenue social service agency with nearly 50 programs and services – each requiring distinctive messages. Produced more than 100 projects annually. Led the design and creation of five websites. Created the marketing campaigns that led to three consecutive years of record fund-raising efforts. Supervised the Community Relations and Donation Station managers and their areas of responsibilities. Managed outside vendors including, photographers, printers and production houses.
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National Public Relations Manager
Deloitte & Touche USA LLP
Oct 2000 - Mar 2008 (7 years 5 months)
Responsible for all media coverage and event coordination for NorPac region encompassing Northern California, Hawaii, Oregon, Washington, Idaho, Alaska and Utah. Coordinated media relations projects throughout the United States and internationally. Created media plan that brought the firm from last amongst the major professional services firms to number one in the marketplace for media coverage. Handled public relations for regional and national events including the Venture Capital Survey, the Private Equity Survey, the Technology Fast 50 and Fast 500 programs while coordinating more than 150 events annually. Concurrent to the duties of PR Manager, successfully filled position of interim Community Involvement Manager responsible for all community involvement sponsorships and activities.