Philipp Albert

Mit gutem Erfolg bestanden: "Für eine deutlich über dem Durchschnitt liegende Prüfungsleistung" "For an achievement considerably above average" The Master's programme Design & Product Management combined training in professional, targeted design with a solid marketing base. Through this integration of product management in the design development process and the resulting extended repertoire of professional methods, the innovation rate has been raised, the chances of new ideas increased and thus flop rates reduced in the long-term. with projects for: IDEO Mattro (transportation design) Daimler: car2go (service design) Porsche Design Studio (interior/product design) Mercedes Benz Style (transportation design) Design Ballendat (furniture design) Brau Union, Austria: Kaiser Bier (Design Audit) Linzner (product design)

Understanding and working with people and driving innovation through this process were at the heart of much of the course. Developing knowledge and abilities in areas such as styling, manufacturing, business, sustainability, materials and technology were essential components of the programme. Designed outcomes were to be highly diverse, ranging from the more typical mass manufactured consumer products to capital equipment, public services, ‘blue-sky’ concept products, digital interfaces, and packaging.