![](https://s3images.coroflot.com/user_files/individual_files/656649_8m9bjzzdkr6lghlgcfiapxi26.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_fkvluc4k4xaym5lldf_xdpfyf.png)
Researching for the POP display included looking at prior Tide displays, most being very straightforward and not too fun. I expanded my research to look at the shape of the Tide Pods themselves as well as everything that the Pods interacts with; the washer, the container they're in, the suds/bubbles it produces.
![](https://s3images.coroflot.com/user_files/individual_files/656649_auzdzdp8zwnulosbyyx3xhbms.png)
Going into ideation, initially I focused on integrating a "washer" model into the display and having the Pods interact with it in some way. I found that I had put myself into a corner just focusing on the "washer", so I took a step back and focused on more modular shapes and forms reflective of the Pods.
![](https://s3images.coroflot.com/user_files/individual_files/656649_jvnj8ipr6kffhim28bxvouwsu.png)
I eventually came down to two concepts. This first one was a series of stacked "washer pods" that would hold the Pods inside them.
![](https://s3images.coroflot.com/user_files/individual_files/656649_qm7vaxcd_0_lhebsotkr9cgus.png)
The second concept was to have a series of bubbles coming out of a "washer" and have the pods resting inside the bubbles. I felt like I could do more with this concept than the first one, so I proceeded to refine this concept even further.
![](https://s3images.coroflot.com/user_files/individual_files/656649_qk_rvwmgygt2xditjhvaltqqm.png)
With refining it, I made the bubbles a nicer, more similar size, added circles for the Tide brand logo and images of the Pods, and stylized the "washer" more.
![](https://s3images.coroflot.com/user_files/individual_files/656649_wcg3xez6jerb5n9ht9wyvefna.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_l6eyis687wz_s5klkveqcks6s.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_qeihtwubiopf0xwcm4nmf_yyk.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_uzwvujwmsbzmvyxtn0z8xv0ob.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_jqnx7iud5uix9z8dpvm7svpil.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_xlau67zffk_8esutrwyssfvcv.png)
![](https://s3images.coroflot.com/user_files/individual_files/656649_rzzfy4gvbcatg_yqv5uwdsp0y.png)
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