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Creative Director / Graphic Designer / Experiential Marketing
Paul Wachter
Grayslake, IL
Available Now
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About
A versatile and accomplished design and marketing leader with extensive experience in graphic design, creative direction, ideation, copywriting, and experiential marketing. Leverages practical experience with strong communication skills, delivering high-quality solutions to clients. An innovative and forward-thinking producer who identifies areas for growth and implements creative, comprehensive, and actionable strategies to achieve organizational objectives.
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Education
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Conservatory ImprovSecond City2004 - 2007Graduated from the Conservatory program; wrote and performed several sketches with a team post-Second City for another year.
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B.S MarketingNorthern Illinois University1988 - 1992
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Experience
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Creative DirectorMODERN PROMOSChicago, IL2016 - 2018 (2 years)Experiential Marketing Agency
Partnered both directly with brands and with advertising, public relations and marketing agencies.
Created and developed various on-site experiential events for both retailers and consumers.
Clients included: Sprint, Firestone, Panda Express, Blue Bunny, Xfinity, and Volvo. -
Graphic DesignerDCIARTFORMChicago, IL2015 - 2017 (2 years)Retail Interior Design Agency
Designed fixtures / graphics (end caps, shelf liners, wall art, free-standing P.O.S.)
Created catalogs, magazines, sell sheets and order forms, presentations and RFPs.
Clients included: Harley-Davidson, Intel, Lenovo, Microsoft, Nintendo, Volkswagen. -
Creative Director and Senior Marketing ManagerPROMOWORKS / CROSSMARKChicago, IL2011 - 2015 (4 years)Engagement Staffing Agency
Led rebranding initiative to transform struggling sampling company into contemporary engagement agency.
Designed new logo, website, presentations, sales material, social media page, and trade show booth.
Brought in over $75,000 in revenue annually by offering in-house art services.
Clients included: Safeway, Binny's, Meijer, Winn/Dixie, Albertson's, Walmart, The Home Depot, Bed, Bath and Beyond, Lowe's, General Mills, Miller/Coors, Hershey's, Proctor & Gamble, Kraft, Unilever -
Senior DesignerGFX INTERNATIONALGrayslake, United States2005 - 2011 (6 years)Large-Format Printing Company
Designed top-level creative POS displays and graphics.
Approved all incoming and outgoing art.
Clients included: Starbucks, McDonald’s, Golfsmith, Panera Bread, FedEx, Staples, and Lowe’s -
Creative Director3-POINT ADVERTISINGSkokie, IL2004 - 2005 (1 year)Advertising Agency
Designed branding and advertising for start-ups and local businesses.
Worked with clients to define creative scope, schedule, budget, and resources for various projects.
Built in-house photo studio: $400 investment saved $15,000 in freelance fees in under two years. -
Art DirectorTHE AD PEOPLEVernon Hills, IL1999 - 2004 (5 years)Automotive Media Agency
Hired, guided, and evaluated design team.
Streamlined daily print advertisement creation and publication process, resulting in 100% successful ad postings over a three year span. Established strategic partnerships with vendors. -
Graphic DesignerLAKE CONSUMER PRODUCTSVernon Hills, IL1996 - 1999 (3 years)Pharmaceutical Company
Designed all product packaging, ads, sell sheets, and brochures.
Worked with retailers on brand identities and shelf placement.
Clients include: Walgreens and Target -
Graphic DesignerEAGLE POINT SOFTWAREDubuque, IA1993 - 1996 (3 years)Engineering Software Company
Internalized all advertising, saving over $25,000 in year one.
Coordinated trade shows, sales seminars, and onsite demonstrations.
Active in the creation and fulfillment of the marketing budget.
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Industries
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Skills
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On Coroflot@PaulWachter, member since 2019
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