Patty Leo
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About
Resourceful Information Architect with User Experience Design, Interaction Design, and Visual Design skills. With over 20 years of experience my capabilities have been applied to e-commerce sites, information news sites, mobile apps, consumer devices, B2B tools, and enterprise applications - always with the intent to simplify and guide users digital experiences.
Offering a SOLUTION ORIENTED DESIGN approach focused on KEEPING THINGS SIMPLE for the user, guiding users to the information they seek, the tools they need, and the actions required to achieve their goals.
SELECTED SKILLS
RESEARCH AND DISCOVERY
User Research
Interview stakeholders
Requirements gathering
Business analysis: qualitative research, information gathering
Competitive reviews, site audits, heuristic evaluations
Prepare site inventories
PROJECT DEFINITION
Identify and refine business objectives and design goals, success metrics
Review and map content, propose content strategy
User goal and persona development
User experience & process Flows
Generate conceptual models, site maps
DESIGN
Information Architecture
Devise process diagrams and user task flows
Determine navigation, taxonomies, site features, user interactions
Information and content architecture
Requirements documentation: briefs, PRDs, functional specs, RFPs, style guides
Iterative wire framing, dynamic and static prototyping
UI visual design, brand immersion
Graphic design
TEST AND DEVELOPMENT
Usability test development, delivery, and analysis
Write test scripts, define usability test goals and objectives
Collaborate with engineering, and visual design team to assure user success
GENERAL
User-centered design principles
Project planning and estimating
Vendor management
Process development and refinement -
Education
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Bachelor of Arts Instructional MediaUniversity of Massachusetts
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College of Arts and Sciences Cornell University
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Experience
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Senior UX DesignerVisa, Inc.Foster City, CAMay 2017 - Present (7 years 6 months)User Experience design consultant for Client Support Services and Finance teams * Information architecture, UX and visual design for a first release client revenue pricing application with regional variations * Synthesized User Research and analyzed data to optimize IA and task flows * Generated conceptual models, user journeys, storyboards, site maps, functional flows * Provided both visual design and UX design for Support Centers for Client Support Services. * Produced wire frames, interaction designs, visual designs, UX flows and functional requirements. * Collaborated with business strategy, IT, QA, development, product, and support teams * Refined process for delivering UX specifications and final design assets * Monitor front end development by IT teams, report on UX defects, assist with client CRS * Conducted user testing and provided recommendations and opportunities for optimization of front-end implementation
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Senior UX DesignerVisa, Inc.Foster City, CAGather business requirements from product owners and marketing teams * Manage projects and lead design on multiple projects for internal clients of the Enterprise UX Team * Design user interactions and feature functionality for complex enterprise tools, web sites, and mobile applications * Produce wire frames, diagrams, site maps, user journeys, UI designs, UX flows for enterprise applications and consumer sites
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Information ArchitectVMware, Inc.Palo Alto, CAInterviewed business owners and internal stakeholders to gain understanding of business requirements, and priorities * Synthesized research data and recommendations with company roadmap, business objectives and user goals * Generated site maps, task and process flow diagrams, use cases, wireframes, final design mockups * Documented business requirements, functional and technical specifications for design strategies and user interactions
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Product Designer/Information ArchitectUBM TechSan Francisco, CAInformation architecture, interaction and visual design for UBM Electronics web properties * Defined and documented business requirements and design direction, technical and UI specs * Developed site structure, site maps, user interactions, process flows, wireframes, and UI designs
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Information ArchitectVeriSign, Inc.Mountain View, CADevised information architecture of corporate consumer and enterprise site re-design projects ONLINE SITES LinkedIn: https://www.linkedin.com/in/pattyleodesign Portfolio: http://www.coroflot.com/pattyleo
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Information ArchitectTugboat Holdings, Inc.Tulsa, OKSep 2020 - Jun 2021 (9 months)Information architect and UX consultant for lead generation platform and tools
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Information ArchitectTugboat HoldingsSan Francisco, CASep 2020 - Jun 2021 (9 months)Information architect and UX consultant for software firm
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Senior UX ArchitectPulse Secure Inc.San Jose, CAJan 2016 - May 2017 (1 year 4 months)Refined process for delivering UX specifications and final design assets * Collaborate with stakeholders and colleagues to define project goals, and create design vision * Create flow diagrams, storyboards, journey maps, wire frames, and mockups, to communicate and document designs * Conduct user research to get customer / user feedback on design vision, concepts, detailed flows, storyboards, or mockups * Present designs to stakeholders and colleagues, and skillfully merged feedback with research findings * Strategize with the UX, product and marketing teams to define consistent, coherent designs across products and brand
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@PattyLeo, member since 2011
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