Pamela Dadgar

• Refined and contributed to the bank’s visual brand standards; served as brand ambassador
• Planned, designed and produced internal newsletters, incentive awards, training materials, wall calendars, collateral, event-support signage/swag, templates, presentations
• Created/updated content for SharePoint-based intranet
• Developed logos and design themes for events and 
employee-facing initiatives
• Served on task force to improve the employee experience

• Wrote and edited newsletters and marketing collateral
• Enhanced and streamlined web content
• Supplied marketing copy to third-party publications
• Supported fundraising campaigns
• Concepted and produced Constant Contact email campaigns with average open rates of 35%; click rates of 11%

• Devised and promoted visual brand standards; helping evolve the brand over time
• Initiated and maintained vendor relationships
• Led brainstorming and concepting meetings for beauty catalogs 
(print runs of 1 million booklets)
• Directed lifestyle, product and beauty photo shoots, managed model casting calls, created shot lists
• Supervised and mentored a team of three print designers; reviewed the work of two web designers

+ Hosted a 3-hour program of music from Africa and the African diaspora.
+ Planned the show meticulously each week
+ Initiated a blog for playlists and news
+ Supported fundraising and membership drives

• Designed editorial-style direct mail catalogs for USA, Canada and UK markets, localizing content – even typography – for each
• Created trifold sales brochures and mailers, product sample trial kits, usage insert cards
• Designed FDA-compliant food packaging