Paul Searles
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About
I have more than 20 years of diverse practical experience as a media arts professional.
My skill sets and responsibilities include; art direction, graphic design, print design, branding and ID work, environmental design, web graphics design, product and packaging design, marketing campaign creation and execution, photography, multimedia production and direction. I am well-versed in working on projects from initial creative brief to final product in all phases, including creative ideation and leadership, copywriting, project management, logistics and vendor relations, external media team management, and digital asset management. -
Education
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Associates Digital MediaFull Sail University1996 - 1998A comprehensive course for the entire design process—from concept to creation and from presentation to implementation. Primary focus is production-based real-world workflow.
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ASSOCIATE OF SCIENCE "A" School Electrician CertificationU.S. Navy Nuclear Power Training Command (NNPTC)1992 - 1993Nuclear-trained ETNs perform duties in nuclear propulsion plants primarily in operating, maintaining, and repairing reactor instrumentation and control systems.
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Experience
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Creative DirectorBoise, IDApr 2020 - Present (4 years 7 months)Responsible for brand ID and standards, multi-channel marketing campaigns, strategic vision-building, planning, execution and creative leadership/art direction. Duties included retail environmental and point of sale design, tradeshow exhibit design; creation of merchandise, print and web art direction and design; product iconography and packaging system design; creative brief, product and website copywriting, catalog and lookbook design and printing, in-house media studio design and execution; Digital Asset Management system implementation and administration; remote media teams, agencies and vendor management.
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Marketing ManagerSeattle, WASep 2017 - Present (7 years 2 months)Serve as creative lead for a multi-disciplinary team. Responsible for brand standards, photographic art direction and campaigns across mutiple channels and verticals. Duties include tradeshow exhibit design coordination and media/public relations. Create merchandise and seasonal updates, point of sale and environmental design for retail storefront. Design and maintain online suite of sales tools with in-house directed studio photography and copywriting.
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Sr. Graphic DesignerIrvine, CAMay 2013 - Sep 2017 (4 years 4 months)Designed catalogs and a variety of brochures and print sales tools. Created large-scale print and environmental design ranging from PoP, retail, experiential to roadside advertising and building signage. Other duties included email campaigns, websites, iconography and paid media. Was lead designer for over 30 retail stores nationwide, including all launch media. Additionally was designer for product, print and packaging retail assets.
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Graphic DesignerOrange, CAFeb 2010 - Sep 2012 (2 years 7 months)Designed printed newsletters, brochures, fliers, direct mail, packaging, advertisements, invitations, programs and manuals, as well as website design, email newsletters and presentations. Website maintenance and content updates as well as creation of interactive versions of large format print items. Creation of designs and layouts that accommodate multi-lingual content in English, Spanish, Vietnamese, Farsi, Korean and Chinese.
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Awards
Gold Award — Healthcare Public Relations and Marketing Awards (HPRMA)
Bronze Award — Healthcare Marketing Report 29th Annual Healthcare Marketing Awards
Two California State Assembly Certificates of Recognition — 2011 CalOptima Report to the Community -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@PSD1, member since 2012
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