To stand out amongst a plethora of water bottles in the market, the company approached us to design a bottle that would be iconic. We started with identifying sweet spots for design intervention and narrowed down to the cap to create a detail that would have an easy recall value as well as fulfill a critical functionality. In most fridge bottles, removing the cap is difficult as it gets tight fit due to cold. Easy to open cap has a “peel off” feature which takes the pressure while unscrewing the cap. The top header and the foot print have the “ripple” surface which is an obvious association with water. Thus making the design of the water bottle easy to register in the users mind. We kept the bottle structure very simple with a prominent space for branding which helps getting noticed from a distance due to its vertical orientation. #designedbypaul
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