Nyambura Mbugua

Working with clients such as Brookside Dairy, Nestle, The Communications Authority of Kenya and Visa, my current role entails:

• Writing clear and error-free copy for campaigns running on products, websites, social media profiles, billboards, TV and radio that reflect the company’s voice and support their goals.
• Meeting with clients to understand their message, brand voice and target audience's needs.
• Proposing copy concepts and engaging directions to clients.
• Remaining abreast with best practices in client industries as well as tactics implored by competitors
• Interpreting creative design and technical information to turn into persuasive copy ideas.
• Collaborating with client service and creative departments to brainstorm and develop a variety of marketing materials.
• Creating inspirational briefs to detail the conceptualization of the 'big idea'.
• Producing a checklist to ensure consistency in style, punctuation, font and overall uniformity.

1. Website & Content Management

• Collaborate with the Vendor Account Managers & the Marketing Manager to discuss implement and report on strategic brand campaigns with a monthly average conversion rate of 1.23%
• Refresh and maintain the visual layout of the website and enhance effective user experience through creation & display of relevant and seasonal collections and sub categories attracting a monthly average of 51,900 website visitors.
• Work with the Videographer to ensure all video content is added on the Shop Zetu You Tube page and the products on the website.
• Ensure uploading of all partner brand products and product descriptions on the website is done in a timely manner with over 13,000 products hosted on the site.
• Monitor consistency of product titles, product information, images, videos and brand representation across the entire Shop Zetu website.
• Update essential information such as store locations, contact details, logistics and return policies
• Work with the copywriter to create engaging weekly Newsletters through Klaviyo to an audience of 15,000+ subscribers.
• Coordinated with the marketing department on affiliate, referral, and social media initiatives to spur growth and attract new users to the website.

2. Campaign Management

• Paid Advertising: creating & monitoring online campaigns across Google, Facebook and Instagram to market Shop Zetu content.
• Leverage the most effective tools such as Facebook Manager & Google Ads to manage, monitor, report launched media buying campaigns.
• Maintain a regular advertising schedule for timely launch and execution of campaigns.
• Analyze key digital marketing metrics and develop strategies to improve customer engagement, content

1. Digital Management & Website Monitoring:

• Provided fundamental support in migrating from WordPress to Shopify by being a key liaison between the ICT team and the business.
Uploading product images and videos of Shop Zetu Partner Brands onto Shopify; currently managing 50+ brands dealing in fashion, beauty, stationery, footwear, etc.
• Uploading & maintaining Amaya Denim products on the Jumia platform.
• Maintaining the Shop Zetu Shopify theme through updating website banners, creation of representative brand collections and refreshing visual content across the site.
• Ensuring Shopify Catalogue is up to date; integrated efficiently with Facebook/Instagram to allow for shopping on the platforms.
• Work with Creative Team to manage content publication on website

2. Online Advertising:

• Promoting Shop Zetu content across Facebook/ Instagram and the Google Network to create brand awareness, increase reach, encourage engagement and elevate sales.
• Monitoring and reporting on digital campaign performance via Google Ads, Google Analytics and Google Merchant Centre.

3. Content Creation & Management:

• Designing monthly client newsletters via Klaviyo to a list of 15,000+active subscribers
• Administering Vivo and Shop Zetu YouTube channels through consistent content uploads and play list organization.
• Original, compelling bi-monthly blog content regarding employees of Shop Zetu, Partner Brands, Engaged Clientele and Upcoming Collaborations.
• Proofreading marketing content and materials for errors and inconsistencies
• Monitor and analyze the performance of content across different platforms to offer suggestions for improvement

I worked on:

• Promotional Online Advertising - across Facebook, Instagram, YouTube & Google.
• Website Management – uploading & updating of hosted content, maintaining visual theme of the Shopify platform.
• Content Creation & Curation - collaboration of informative and entertaining blog posts.
• Campaign Chronicles – Shopify Recounts, Google Analytics, and Ads Manager Reports.
• Email Marketing – targeted communication and advertising via monthly newsletters on Klaviyo to an audience of over 15,000 subscribers.
• Collaborating interdepartmentally (customer care and sales) to maintain brand reputation and foster growth.
• Community Outreach – organizing collection, sorting and deployment of donations & assistance towards a girls' centre within the local area.I worked on: • Promotional Online Advertising - across Facebook, Instagram, YouTube & Google. • Website Management – uploading & updating of hosted content, maintaining visual theme of the Shopify platform. • Content Creation & Curation - collaboration of informative and entertaining blog posts. • Campaign Chronicles – Shopify Recounts, Google Analytics, and Ads Manager Reports. • Email Marketing – targeted communication and advertising via monthly newsletters on Klaviyo to an audience of over 15,000 subscribers. • Collaborating interdepartmentally (customer care and sales) to maintain brand reputation and foster growth. • Community Outreach – organizing collection, sorting and deployment of donations & assistance towards a girls' centre within the local area.
Skills: Blogging · Community Outreach · Online Advertising · Newsletters

• Campaign Design: Outlining marketing plans with clients such as About Thyme Restaurant, Rosslyn Riviera Mall, Lighting Solutions, Kilima Kiu Manor & Serare School.
• Social Media Management: Sharing of relevant and engaging content optimized for the correlating platform and targeted community.
• Event Photography: Attending Rosslyn Riviera events to capture live footage such as the 3rd Annual ASEAN Festival (Association of Southeast Asian Nations), the monthly Handmade Market & Seasonal Events like Easter and Christmas.
• Analysis & Reporting: Gathering and comparing on online performance data using platforms such as Hoot Suite, Business Manager, Facebook Insights, Google Analytics and Tweet Deck.
• Market Research: Evaluating competitions and trends within various client industries.
• Executing online initiatives in alignment to offline brand and marketing strategies.
• Campaign Design: Outlining marketing plans with clients such as About Thyme Restaurant, Rosslyn Riviera Mall, Lighting Solutions, Kilima Kiu Manor & Serare School. • Social Media Management: Sharing of relevant and engaging content optimized for the correlating platform and targeted community. • Event Photography: Attending Rosslyn Riviera events to capture live footage such as the 3rd Annual ASEAN Festival (Association of Southeast Asian Nations), the monthly Handmade Market & Seasonal Events like Easter and Christmas. • Analysis & Reporting: Gathering and comparing on online performance data using platforms such as Hoot Suite, Business Manager, Facebook Insights, Google Analytics and Tweet Deck. • Market Research: Evaluating competitions and trends within various client industries. • Executing online initiatives in alignment to offline brand and marketing strategies.
Skills: Copywriting · Social Media