Between 2021 and 2022, I was Digital and Website Manager at Shop Zetu
I would:
• Collaborate with Vendor Account Managers & the Marketing Manager to discuss implement and report on strategic brand campaigns with a monthly average conversion rate of 1.23%
• Refresh and maintain the visual layout of the website and enhance effective user experience attracting a monthly average of 51,900 website visitors. Ensure uploading of all partner brand products and product descriptions on the website is done in a timely manner with over 13,000 products hosted on the site.
• Monitor consistency of product titles, product information, images, videos and brand representation across the entire Shop Zetu website.
• Work with the copywriter to create engaging weekly Newsletters through Klaviyo to an audience of 15,000+ subscribers.
• Coordinated with the marketing department on affiliate, referral, and social media initiatives to spur growth and attract new users to the website.
