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Social Media Copywriting - Kenya Tissue & Transplant Authority October '22

During the months of October & November, KTTA run a campaign to educate and encourage Kenyans about blood donation. The 'I Am A Shujaa' tagline referenced the holiday Mashujaa Day - where every day citizens are recognized as heroes to those around them.
The campaign ran nationwide and successfully dispelled myths about donation as well as encouraged nearly 20,000 people to donate at the various KTTA donation centers.

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Freelance, Moonlighting
Nyambura Mbugua
Social Media Manager - Copywriter - Digital Manager Nairobi, Kenya