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Digital Marketing & E-Commerce Assistant - Vivo Activewear: September '19 - March '21

Digital Management & Website Monitoring:

• Provided fundamental support in migrating from WordPress to Shopify by being a key liaison between the ICT team and the business.
• Uploading & maintaining Amaya Denim products on the Jumia platform.
• Maintaining the Shop Zetu Shopify theme through updating website banners, creation of representative brand collections and refreshing visual content across the site.
• Ensuring Shopify Catalogue is up to date; integrated efficiently with Facebook/Instagram to allow for shopping on the platforms.
• Work with Creative Team to manage content publication on website

. Content Creation & Management:

• Designing monthly client newsletters via Klaviyo to a list of 15,000+active subscribers
• Administering Vivo and Shop Zetu YouTube channels through consistent content uploads and play list organization.
• Original, compelling bi-monthly blog content regarding employees of Shop Zetu, Partner Brands, Engaged Clientele and Upcoming Collaborations.

View Website
Available
Freelance, Moonlighting
Nyambura Mbugua
Social Media Manager - Copywriter - Digital Manager Nairobi, Kenya