Nicholas Pollicino

- Create & cultivate vendor partnership within the industry’s top retailers primarily along the East coast, Chicago, and nation wide online retailers.

- Develop strategic marketing and coverage strategy for existing and upcoming product lines, as well as product launch coordination.

- Create & implement training initiatives based on field assessment and execute each in order to maximize sales growth:
- Utilize understanding of retailer agenda to customize a sales strategy and training program within multiple retailers
- Sales seminars, training classes, and large group presentations from executive level to sales floor
- Creation of training media (utilizing complete Adobe Suite) including video production and post production for online and educational use, and graphic design for documents including meeting handouts, training guides, and marketing tools.
- Work with retailer to develop web based learning solution.

- Work closely with executive management on each account to foster positive reinforcement of all aspects of our program and ensure growth as a mutually beneficial partnership

- Grew overall business by:
- Creating merchandising opportunities to more than double our product’s market share in key industry markets
- Using training strategies to maintain steady margins over 60%
- Creating programs to stimulate growth and consistently lead our team in product placement, units sold, and consistent growth
- Earning recognition as a top vendor partner
- Establishing and developing relationships at every level, with everyone.

Current top retailers include (but are not exclusive to): Sleepys The Mattress Professionals, Bob’s Discount Furniture, & Amazon.com

(formerly In Focus Cinematography, llc)

• Utilize extensive knowledge of video, design, photo, and audio programs and creatively customize
projects to meet each client’s objective.
• Years of production training and experience shooting video and photos with an expansive list of
equipment.
• Convert basic ideas from small businesses and help turn them into corporate identities. Projects
range from web based portfolios and letterhead design to print and video presentations.
• Manage all aspects of the business including: equipment, inventory, invoicing, web development,
marketing, and sales.
www.npfxstudios.com

- Operated as multi-unit manager for up to 13 locations.
- Drive sales through targeted training and coaching of the sales force.
- Maintain a proficient understanding of sales reports to grow profit margins, volume, incremental or accessory metrics, and written to delivered business.
- Develop vendor relationships to accomplish training initiatives
- Generate and implement merchandizing strategies for each location
- These reports included: profit margins, volume increases, measurable accessories, merchandising plans, and inventory reports. Key responsibilities included: Showroom
- Control workflow between sales force, operations, inventory management, & distribution.