Nirali Patel is a Creative Director, Fashion, and Costume Designer. She has worked as a Creative & Entrepreneur in the Apparel Industry for over 20 years; she has her MBA, Bachelors in Fashion Design & certificate in Costume Design. Primarily her work has been in juniors, children’s, and women’s contemporary apparel, however, Nirali's various experiences in the industry has led her to opportunities from designing for films, television, music videos, stage shows, & other entertainment industry jobs worldwide as well as executive-level jobs supervising the production of multiple lines via China, India, & Pakistan while managing a team of 28 associates domestic & abroad. She is familiar with large corporate accounts including Disney, Nordstrom, Macy’s, JCPenney, Kohl’s, Target, Walmart, Dillard’s, Dancing with the Stars, NFL cheerleaders, U.S. Olympic teams, & The American Ballet Theater Company. Nirali began her career in her teens. The self-made Canadian-born designer was brought up in the United States influenced by her South Asian background. Nirali’s work has been featured on the Bravo network as well as MTV in addition to numerous other notable media & press. Her well-received work has gained several wins for best costume at various dance competitions & pageants. Nirali is also credited with being the official inventor of South Asian special occasion maternity & nursing apparel via her brand Mamta Maternity and Nursing by Nirali Designs LLC®, the first of its kind launched worldwide in 2006. Since 1995, Nirali has launched a total of 5 brands which make up Nirali Designs LLC Group of Brands today. Although she designed her first actual garment at 11, it wasn't until the age of 15 that she decided to start building Nirali Designs LLC Group of Brands offering her work to others. Being in her teens & not having access to any mentors from the industry in her family, she relied on her teachers Ms. Judy Wenger & Mrs. Bakula Dharamdas Sanghavi for guidance. After taking a few fashion courses at her high school, she began by designing dance costumes for herself & other amateur dancers. At 17 years old, she was offered the position of design assistant in Mumbai creating pieces for leading Bollywood actress & dance queen, Madhuri Dixit. At 19 she had her debut fashion show at the South Asian Students Alliance Conference, where she was discovered by her first retailer in California. Shortly after, Nirali opened up a pop-up shop at Shireen Boutique in Schaumburg, IL, where she was invited to show for one week, but she sold out on the first day! During the first decade of her career, Nirali is accredited with building a multi-brand corporation & being the first female owned, second generation South Asian apparel company, to have had her brands carried by 7 retailers nationwide. In the second decade of her career she was called to design for various film & TV projects as well as landing herself a seat at multiple corporate design accounts worth 30-40 million dollars in business. These are just a few of the milestones that position Nirali as a Creative Business Expert. Currently, Nirali is at a great place in her career where she can take on projects she truly enjoys that align with her personal mission of spreading beauty & joy in addition to owning & operating her own business Nirali Designs LLC Group of Brands®. For an interview, speaker booking, or to schedule a screen test please contact pr@niralidesigns.com
SPECIAL HONORS AND RECOGNITION:
2011 Nominee for Adrianna Papell & E! Television Network Design Award
Featured in various media and print news for fashion design work including:
MTV News
Asian Variety Show
TV Asia
South Asian Insider NYC
India Tribune News Paper NYC edition
The Indian Express Paper North American Edition
Bibi Magazine
Diya Magazine
Canadian Fashion Magazine Anokhi Vibe.
Former Fashion Group International entrepreneurs panel speaker
Free Arts for the Abused Children volunteer