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Shangri-La Hotel Identity
The project goal was to redesign the branding identity for an existing Fortune 500 company. In this instance, I chose Shangri-La Hotel, a luxury hotel with global presence and a reputation for exceptional customer service.
For this hotel, I focused on the hotel’s qualities of luxury and personal attention. Shangri-La’s thoughtfulness and five star
settings are symbolized in the peacock, which represents wealth, beauty, longevity, and integrity. The colors draw from the jewel tones of the peacock and lush natural surroundings where many of the hotels are located.
