My goal was to conceptualize an original restaurant and its branding identity in camp style, which celebrates exaggeration. Happy Dragon serves the best homemade noodles in the city and attracts both locals and tourists. Their menu includes innovative flavor combinations and unique cocktails. The lively decor and shared tables promote conversation and meeting new people. The restaurant also promotes creativity via a gallery area (complete with campy theme each month) and paper tablecloths with drawing tools.
Contrasting the typically menacing idea of a dragon with a bright, friendly graphic gives the restaurant identity a sense of whimsy. The creature’s jagged teeth curl into a huge smile...this is a fun dining experience that encourages creativity and community.
