Nancy R Shakespeare

Develops comprehensive print collateral, including packaging, magazine and FSI ads, product catalogs/sell sheets, direct mail campaigns and brochures for both B2C and B2B that meet corporate objectives. Provides photo shoot direction for product images and maintains image library for over 15,000 images. Pre-flights, color corrects and prepares production files for offset, flexography and digital printing processes. Approves print proofs and attends press checks to ensure quality standards are met.
• Develops carton graphics for national brand, over-the-counter (OTC) drugs adhering to brand standards while ensuring 21 CFR 201.66 FDA regulations are adhered to.
• Worked on numerous 510K Medical Device products, designing packaging graphics and IFUs in compliance with 21 CFR Part 801.
• Oversees the translation labeling, updating, approval and production of packaging artwork of over 800 packaging components, including components for distribution in over 20 countries, ensuring consistent global brand image.
• Instrumental in formulating the labeling, artwork approval SOP process, which significantly improved time to market, accuracy and allowed the company to become ISO 13485:2016 certified for distribution of medical devices.
• Revamped the documentation necessary for receiving and on the line production that reduced paperwork and increased efficiency.
• Decreased die cutting costs by designing point of purchase (POP) displays that can merchandise a variety of products using the same merchandising structure.
• Saved photography costs and improved image quality by using the Illustrator production files to create product images in Photoshop for use in selling materials.
• Saved over $80,000 in advertising production costs by bringing in-house the file prep for magazine advertising.

• Brand Strategy
• Package Design
• Logo Development
• Print Collateral

Involved in development through implementation phase of all silk-screen and embroidered graphics for this start up company. Oversaw the sampling process of graphics on garments to ensure the integrity of the design and final output of the piece was achieved before turning over to production artists.
• Designed top selling apparel graphics for NFL, MLB and Collegiate teams following creative/style brand licensing guides, resulting in Valley Apparel becoming the sole sub-contract supplier of Adidas printed graphics.
• Synthesize input from a variety of sources to design apparel graphics to meet the budget, timeframes, and marketing objectives of fashion buyers.
• Successfully created high impact embroidery graphics with low production costs by incorporating large areas of the garment in the design.

Researched, analyzed, and coordinated graphic design for this clothing company which produced silk screen and embroidered garments for clothing retailers with a varied consumer base, including men’s outdoor, older women, and tourist hot-spots. Kept abreast of fashion trends. Strategized with sales to determine the best direction for apparel graphics to meet the needs of store buyers. Attended sample press checks to ensure quality of printed pieces by reviewing line screen, image clarity and color combinations.
• Illustrated wildlife illustrations for men's apparel line under the brand name Sears FieldMaster delivering consistent brand look.
• Designed and produced apparel design, using silk screen and embroidery, to fit clients branding, including Dick’s Sporting Goods and Eddie Bauer.
• Lead the development and design of a women's apparel line for embroidered sweatshirts landing new distribution at JcPenney's, Sam's Warehouse and Gordmans.
• Team member mentor, assisted team members in making sure tasks were completed on time, answering computer and production questions.
• Increased profit margin on a line of garments, by designing high-end appliqué designs that used leftover, discarded fabrics from previous jobs.

• Worked with Art Director and Vice President on designing graphics for college T-shirts.
• Responsible for preparing color separations for silk screen using vertical stat camera.
• Designed marketing presentations for sales reps.