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Art Direction and Graphic Design
New York, NY
Jan 2011 - Present (13 years 11 months)
• Work closely with Marketing, Product, Messaging, and Communications teams to define Shutterstock’s brand voice and guidelines and ensure that thoughtful design resonates throughout all external communications and marketing materials.
• Lead the design of global brand campaigns and advocate brand integrity and consistency through out print/digital touch-points such as, print ads, advertorials, editorial, banner ads, conversion marketing, emails, micro-sites, event design, and out of home advertising.
• Art direction and day-to-day management of interns, domestic/international freelance designers and copywriters
• Curate images for emails, storefronts, web page/landing pages and featured lightboxes, by region (Americas/EMEA/APAC)
• Rebrand of the Shutterstock Pixels of Fury design competition series to create a unified brand experience that elevates the quality of each event and helps to position Shutterstock as a though leader in the design community.
• Spearhead the monthly Designer Passport tutorial blog series and art direct each project and tutorial. So far this series features over 15 artists and designers worldwide.
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Graphic Design/ Art Direction/ Photo Retouching/Illustration
Stanley Black & Decker
New York, NY
2010 - 2012 (2 years)
• Art directed and managed a team of four designers, one photographer, and managed client services
• Designed sales brochures, digitally illustrated products for tool manuals, and retouched product photos
• Assisted in the launch of the Black & Decker Linea Pro (Pro Line) in South America. Designed packages, product manuals, and sales sheets in English, Spanish and Portuguese.
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Graphic Design/Photo Retouching
Miami, FL
2007 - 2010 (3 years)
• Designed signage, posters, websites, and giveaways for The Florida Department of Health’s anti-drug and anti-alcohol campaigns that were implemented in public schools throughout Florida.
• Photo retouched product photos for Black & Decker, DeWalt and Porter Cable
• Designed logos, corporate identity stationery, and promotional collateral for 10 brands
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Graphic Design/Photo Retouching
Miami, FL
2006 - 2007 (1 year)
• Assisted in the year-long daily photo documentary art book project, I love Miami 365.
• Designed I love Miami 365 project specific collateral, coordinated events and gallery exhibitions