Nicole Horowitz

Research a wide variety of topics to provide engaging and insightful written content to marketing agencies, small and large businesses in the sales and marketing, health and wellness, education, and finance industries. Create lead magnets, social media ads, blog articles, calls to action, Amazon product descriptions, as per copy brief and style guides Data Coordinator

Promoted brand through digital marketing and solidified online presence to increase shop visits by 274% in 2020
Developed and created marketing materials Increasing shop revenue by 315% in 2021
Evaluated key performing metrics by assessing existing marketing campaigns to enhance marketing strategies
Executed organic social media and paid ad campaigns on multiple platforms and sales channels

Cut time from invoicing to payment receipt by 10 - 15 days by providing detailed, accurate reporting of deliverables reducing the need for follow-up questions from funding sources Managed HubSpot database.
Prepared and presented weekly and monthly reporting to internal and external stakeholders Researched public data to compile a list of over 4000 qualified leads contact information for outreach efforts.
Led data collection across all Quality Child Care Program participants, ensuring accuracy and quality of data Initiated improvements to data systems and reporting as needed Facilitated training for site staff on systems, processes, and procedures

Crafted 1500 - 2500 engaging and insightful words per day for blog articles in the sales and marketing, health and wellness, and education industries Created lead magnets, social media ads, blog articles, calls to action, Amazon product descriptions, as per copy brief and style guides Researched subject matter and conducted fact-checking to inform writing for customer blog articles.
Collaborated with editors to ensure maximum quality and accuracy

Leveraged Articulate Storyline, Articulate Rise, and PowerPoint to build 40+ product launch and onboarding training modules for global customer services teams and front-line customer service agents
Migrated 30+ onboarding training modules to an updated LMS, simplifying training delivery to vendors and global customer support teams
Converted process maps into instructional articles and resources that outline agent workflows for inclusion in the knowledge base
Transformed informal internal documentation into structured training with videos, goals, and interactive features. Researched source materials and engaged with subject matter experts (SMEs) to set learning goals for support agents Copywriter

Applied instructional design best practices and methodologies to generate over 200 unique assessment items
Interfaced with the product development team to increase the cognitive complexity and quality of existing assessment items

Created educational blog articles on exam preparation and topics related to various career paths including real estate, human resources, and administrative careers.

Facilitated Academic Skills & Strategies course for all incoming students to assist students with developing skills and habits that support student success.
Tracked student progress in Canvas.

Directed the day-to-day operations and oversaw $1M budget of grant-funded employment and training program while steering remote/virtual team of six career counselors to consistently surpass performance metrics
Executed comprehensive quality assurance, data analysis, performance monitoring, and reporting, resulting in zero auditory findings over three years
Deployed and managed a new learning management system achieving a 75% take-up rate within three months of launch
Crafted online onboarding training modules for workforce development professionals
Designed and implemented professional training presentations for workforce development professionals and job seekers
Trained, supervised, coached, and implemented corrective action to local/remote program personnel to inculcate a sense of agency, accountability, and ownership in team members, focusing on minimizing turnover during two program years
Enabled two career counselors on the team and one of our clients to secure Workforce Development Board awards in 2015

Spearheaded pilot program preceding the following WERC grant with $500K budget accountability and three career counselors remotely located at three City of Austin neighborhood center