Brett Mellor

• Creating retail stories and immersive experiences to inform, delight, and encourage shopper behavior
• Integrating into existing design teams or outside company processes to provide fresh design ideas and on demand design capabilities
• Adapting new technologies like Augment Reality and Virtual Reality to the design process for cost savings, immersive experiences, and better communication
• Consulting on new opportunities brands can tell their unique story while expressing their creative side in new unexpected ways

•Design permanent point of purchase displays for various clients
•Create brand appropriate mood and material boards
•Propose branding and awareness opportunities for clients
•Coordinate with engineers to execute proposed projects

•Develop felt folding process
•Design and build a family of felt folding products
•Exhibit design projects locally and internationally

•Coordinate with marketing to create a new visual branding language for a suite of appliances
•Create visual boards of personas, design elements, and brand qualities
•Communicate concepts to design leads and express their importance to the brand language
•Translate branding language for Jenn-Air fridge interiors

•Carried a line of products from drawings to tool start
•Coordinated materials and tolerances with engineers
•Added design solutions to product challenges
•Developed ergonomics through iteration and user observations

•Oversaw project development of designs
•Produced and manufactured 15 new products
•Designed and built company website
•Created marketing material for trade shows
•Conducted market research to determine designs and costs
•Established and created designs for customers