Mike Segawa

I design for business proposals, live events, and corporate venues. I generate concepts and graphics for signage and three-dimensional built environments, partner with architects and project teams for strategic planning, and provide graphic solutions for branding initiatives and live show components. Examples include: Disney's D23 conventions 2011 and 2013, NHL Fanfare, Golden State Warriors, and FOX CinemaCon 2012 and 2014.

I collaborate with industry leaders to successfully fulfill value propositions and engage in high concept strategy pitches for new business acquisition and brand positioning for major entertainment brands. I provide creative direction for internal initiatives and design for marketing materials, digital and print communications, and create graphics for trade show booths. I developed the common look, front end and back end functionality, all information architecture for 11th.com, and facilitated the site’s launch, as well as the roll-out for supplemental banner ads and digital campaigns.

I illustrate Mackenzie Blue, a picture book on-going series for tweens, ages 8-12 (published by Harper Collins). I also design style guides, promotional materials, and character designs. For the series, I created licensed characters, traditional and vector-style book art, tool kit assets, and brand designs. I collaborate with HarperCollins creative and marketing teams to ensure creative and production timelines for print.

I brought projects from concept into working prototypes and constructed user experiences across multiple interactive
platforms. I collaborated with creative teams and technologists to invent practical, yet imaginative solutions for online games and mobile marketing tactics. I created wire frames and provided concept art and illustrations for pitches and promotional campaigns for clients: Sony Playstation, Warner Bros, and various other online and mobile entertainment promotions.

I created packaging, designed retail pallet displays, and coordinated photo shoots for Tolly Tots brands: Safety 1st, Crash Bang, Fischer Price, Rubiks, Baby Genius, My First Disney Princess, and Graco. I ensured brand consistency, developed style guides, and created packaging and AR graphics. I worked closely with Disney Consumer Products teams and provided daily creative direction to Hong Kong affiliates on-site and remotely from Santa Monica, CA. I also worked with marketing and international sales teams to determine creative directives for packaging, show rooms, and press events; also collaborated with internal departments to facilitate design and production of pitch materials and sample mock-ups.

Art Director: Monsters Inc. Resort
I lead and created a high concept, multi-tier strategy presentation for Monsters Inc. hotel development. I concepted spacial and environmental logistics, constructed F&B opportunities, interactive venues, and collaborated with different disciplines to incorporate ideas for Green technology and Pixar-thematic entertainment. We were voted Best Creative Team & Concept by seventy-five Disney Imagineers. My creative partner and I were immediately assigned long-term Disney Imagineering contracts, which also awarded preferred vendor status for Eleventh Hour.

Concept Designer: (Tokyo Portfolio - Tokyo Disney Sea)
I created giant show murals, designed wallscapes, and assisted in developing 3-dimensional props for the Toy Story Mania ride and designed concepts for Queen Of Hearts vending portals in Tokyo Disney Sea.

Concept Designer: Cars Land (California Adventure)
I created custom show props for Flo’s V8 Diner and various outdoor signage for Cars Land.

Concept Designer: The Muppets Showplace Cafe
I worked closely with Jim Henson Muppeteers to develop original concept designs for a Muppets hotel property and entertainment venue for Disneyland, California.

Concept Designer: Sleeping Beauty’s Magic Boat Ride (Disneyland Shanghai)
I generated concepts and story boards for property development in Disneyland Shanghai.

Graphic Designer: Disney Interactive
I concepted and created custom-designed resort postcards leveraging Disney’s Photo Pass technology.

I designed graphics and textiles, and created custom illustrations for Infantino’s puzzles, toys, and baby carriers that are distributed in stores such as: Target, Toys “R” Us, Costco, Amazon, Infantino.com, and Sears.

I designed direct mailers, premiums, print ads, and web banners for multiple product campaigns. I also created the navigational interface and site design for OneDiscover.com. I collaborated with creative teams and business partners to develop marketing strategies, and partnered with market analysts to create and develop the brand positioning for the Discover Teen Card along with accompanying fulfillment kits.

I designed for client pitches, and print publication and environmental advertisements internationally. I managed multiple accounts, primarily: P&G, BMW, L’Oreal and Principal Financial. I also designed packaging, signage, and created
materials for new business initiatives.

I coordinated photo shoots for magazine covers and product photography, and designed for feature articles, department pages, and internal initiatives. Those same responsibilities extended to the quarterly supplement publications. More duties included photo editing, production, match print evaluation, portfolio review, and scouting and directing creative talent for custom-commissioned artwork.