Michelle Glass

Camilyo (12handz): Freelance marketing writer for website content, blog content, digital ads, social media, and branding.

ACF Frontend: email marketing management

eMojo: content writing

• Develop and implement internal and external sales collateral including email campaigns, demo videos, case studies, white papers, communications, website content updates and development, that deliver the highest sales results
• Develop and implement a social media strategy and presence
• Develop and implement lead generation campaigns
• Assist in responding to sales channels’ requests, e.g. RFPs, RFIs and other similar projects
• Assist with marketing and corporate development annual strategy, processes for Heathcare IT software, SAAS, and diagnostic services
• Create and manage annual marketing budget
• Manage marketing-related vendors
• Media purchasing
• Plan and manage RSNA trade show exhibition (word-class industry conference in Chicago) with a show budget over $100,000 CDN

• Brand identity, print design, digital design, package design
• Content/copy writing

Inceptive Solutions is a small business solution provider that offers services and products to help entrepreneurs and small business owners launch or grow their business.

• Collaborated with Creative Director to design/create/implement website development, print marketing materials, brand standards, and innovative marketing initiatives
• Managed all company marketing strategies
• Planned and managed digital marketing strategies including: Google Adwords, social media (facebook, twitter, YouTube, etc.), SEO
• Developed and tracked email marketing campaigns
• Fostered external partnerships (eg. StartMeUp Ryerson)
• Managed/wrote press releases and company marketing content
• Managed public relations
• Created and implemented customer incentive programs
• Arranged gold sponsorship for Startup Weekend Hamilton
• Managed client accounts and communicated with potential clients
• Business plan research and writing

Building the Workplace
With Less Waste

• Collaborated with CFO to write and design successful submission for "Canada's 50 Best Managed Companies"
• "Green Building" brand creation and implementation
• Design, writing, and management of print and digital marketing materials
• Coordinated national marketing and sales initiatives
• Coordinated sales proposals (writing, design, submission)
• Planned and managed event that raised nearly $70,000 for Breast Cancer research
• Designed and edited technical manual for CMiC Construction Software
• Website updates/maintenance: content writing, SEO, search engine website verification, and Google Webmaster Tools
• Coordinated with vendors/suppliers, including press approvals
• Managed project photography shoots and worked with clients on location
• Coordinated with magazine publishers for feature articles
• Created PowerPoint presentations and templates for sales presentations
• Designed new employee CV template (specializing in project CVs)
• Selected media for advertising opportunities

• Maintained membership database with financial records
• Design tasks including (but not limited to): logo, letterhead, business cards, photo editing, online advertisements, layouts, etc.
• Created/maintained member portfolio websites when needed
• Greeted, assisted, and communicated with current and potential members

• Designed corporate, PowerPoint, advertising, and design concepts/layouts
• Collaboratively brainstormed innovative ideas as solutions to creative briefs
• Clients: ADP, Sunquest, Popeyes

• Visual field tests
• Colour deficiency tests
• Customer Service
• Inventory/quality control

• Prepared and performed meteorology lectures for private pilot ground school