![](https://s3images.coroflot.com/user_files/individual_files/618158_5d48tabjveaxb8vld6fqgvlp6.png)
New strategy statistics
![](https://s3images.coroflot.com/user_files/individual_files/618158_39g_iobjzwjkjkrsognqontdv.png)
Previous strategy did not result in much yield due to previous specialized market (not targeted widely on social media) and small following. Business switched from B2B to B2C, new strategy showed instant growth.
![](https://s3images.coroflot.com/user_files/individual_files/618158_bl85_atzozh7cnujdjmkqs2jj.png)
App campaign tracking of overall reduction in cost per install. CPI reduced due to changes such as: increasing organic social media reach, changing target market on Facebook, reducing costly LinkedIn ads.
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