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Design Director of Entertainment Properties, Sleep/Intimates/Swim
New York, NY
Jul 2020 - Present (4 years 7 months)
• Develop and design licensed and non-licensed intimates, sleep and swimwear programs for Rue 21, Family Dollar, Off Price, Spirit Halloween and specialty stores for women, men, kids and pets.
• Maintain delivery processes for programs to make sure license, fit, and packaging all come together and are approved by license and buyers seamlessly.
• Shop stores for trends and create trend boards for buyers and design team.
• Manage team of seven designers - four artists and three tech designers
• Manage license process from submissions to TOP samples.
• Communicate daily with overseas factories for development, approvals and fittings.
• Design and over see multi-license hanging packaged programs.
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Creative Director for Brand License
Randy Fenoli Enterprises
Dec 2019 - Jun 2020 (6 months)
* Created the concept and blueprint for lifestyle brand for Randy Fenoli, bridal designer and host of "Say Yes to the Dress" on TLC.
* Designed aesthetic for the brand by creating an overall look/feel and style guide for licensees.
* Develop and maintain social media posts. * Maintained and kept website current.
* Work with sales and marketing to create look books and manage eblasts to promote current collection and stock dresses.
* Work with TLC/Discovery channel to promote season premier of "Say Yes to the Dress".
* Select models for bridal markets and photoshoots.
* Organize photoshoots for influencer campaigns. * Conduct Interviews and hire positions for team.
* Source sustainable factories for fabric and packaging for private label.
* Collaborate on creating and designing bridal gown line.
* Conduct online fittings and make comments for bridal dresses and choose laces and trims for dresses.
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Design Director of Entertainment Properties
Underboss/Undergirl Productions
New York, NY
Jul 2015 - Nov 2019 (4 years 4 months)
• Manage team of seven designers - four artists, 2 tech designers and 1-2 interns.
• Develop and design licensed and non-licensed intimates and sleep programs for customers such as Spencer’s Gifts, Spirit Halloween and Hot Topic plus online stores such as Think Geek and WebUndies.
• Direct photo shoots for catalog, packaging, and online e-commerce partners and customers.
• Maintain delivery processes for programs to make sure license, fit, and packaging all come together and are approved by license and buyers seamlessly.
• Work with merchandisers for Game Stop and Think Geek retail stores for transition into apparel.
• Merchandise and set up booths for Comic Con events and train personnel to sell our products.
• Designed and fit launch of Laundry by Shelly Segal intimates and sleepwear line - set up collection to hire, train and hand off to new designer.
• Design and source fabric and fit Randy Fenoli bridal Intimates line.
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Senior Intimates/Sleepwear Designer
Underboss/Undergirl Productions
New York, NY
Aug 2011 - Jul 2015 (3 years 11 months)
• Developed and designed generic/license sleep/intimates programs and seasonal lines for Juniors and Mens.
• Shopped stores for trends and create trend boards for buyers and design team.
• Consistently grew line every season with multiple reorders.
• Managed and directed three graphic artists, a tech designer and 1-3 interns, including hiring and training freelancers and interns for graphic and technical design divisions.
• Managed license process from submissions to TOP samples from licensors such as Warner Brothers, Disney, Cartoon Network, Pokèmon and Hasbro for properties such as Batman, , Wonder Woman, Walking Dead, Doctor Who, My Little.
• Designed multi-license hanging packaged programs for Hot Topic and Spencer’s Gifts and balance the requirements of buyers and licensors for packaged programs.
• Directed photo shoots for catalog and in store merchandising programs.
• Conducted fittings for women, juniors, men and plus size.
• Communicated daily with overseas factories for development, approvals and fittings.
• Traveled overseas to work with factories for quality control/development and source new factories.
• Organized and created structure and guidelines for design room and production process and procedures.
• Developed template and procedure for tech packs and created spec library for sleepwear, bras, panties and corsets.
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Intimates/Sleep/Loungewear, Head Designer for Dereon
Sheermax
Sep 2010 - Jul 2011 (10 months)
* Designed intimates (bras/panties/babydolls), sleep, lounge, scrubs and shapewear line for Dereon.
* Worked with buyers to develop intimates and sleep wear programs.
* Shopped stores and traveled to Europe for trends.
* Created silhouettes and original prints incorporating brand identity in Illustrator.
* Sourced factories, fabrics, trims, prints and created tech packs.
* Conducted fittings for regular and plus size bras, panties and sleepwear.
* Communicated with factories for lab dips, strike offs and fit comment approvals.
* Designed packaged programs for PDQs.
* Created cads and presentation boards for sales team.
* Organized and restructured design department for maximum efficiency.
* Managed design team which consisted of two assistant designers.
* Created spec library/standard for regular and plus size bras and panties.
* Designed names, logos/hang tags, brand image and silhouettes.
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Private Label Division/La Petite Coquette - Sleepwear Designer
Carole Hochman Design Group
Apr 2006 - Aug 2006 (4 months)
* Designed La Petite Coquette line for QVC satin sleepwear line.
* Designed, selected prints, fabrics and silhouettes for Carole Hochman private label.
* Directed three cad artists to develop original prints and artwork.
* Created design detail sheets and worked with production, patternmaker and sample hands to fit first samples.
* Researched trends, shopped stores and selected and sourced trims and fabrics. * Communicate daily with overseas factories.
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Nine & Co. Sleepwear Designer
Carole Hochman Design Group
Sep 2005 - Dec 2005 (3 months)
* Designed silhouettes, created trend boards and color stories for missy sleepwear line.
* Selected and sourced trims and fabrics and shopped stores for trends.
* Directed cad artist to develop print line and sample room to develop new styles. * Created and maintained design detail sheets.
* Communicated daily with factories to approve lab dips, strike-offs and samples.
* Conducted fittings and costing meetings.
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Associate Sleepwear Designer
Stan Herman Studios/Crowntuft
Aug 1997 - Jun 1999 (1 year 10 months)
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Assistant Designer
Steve Fabrikant & Co. Inc.
Apr 1996 - Jan 1997 (9 months)