Michelle Alarcon-English

- Concept and design for Eau de Juice flanker primary and secondary packaging design.
- Worked closely with Creative Director on concept and design of the new Eau de Juice Body Mist collection ad campaign.
- Worked on design direction for Ariana Grande Cloud 2.0 primary and secondary packaging.
- Delivered print collateral and gift set packaging to support various fragrance launches.
- Designed and worked on pre-production for a diffuser secondary packaging. I worked closely with the design team on the Mens primary packaging. I also supported the brand with in-store signage, and store renderings for Le Labo.
- Concept and design of primary packaging for So Cozy Sensitive haircare collection launch.

- I work independently with clients to promote their branding, packaging, visual merchandising or website needs.
- One of my long standing clients is Camille Rose. I work directly with this client on concept, design and production for multiple Body, Skincare and Haircare collections.
- My role includes developing moodboards, concepts, comps, design executions and production for each brand.

- Launched multiple seasonal Signature Body collections primary packaging.
- Designed several collections of hand creams with a mix of graphic patterns
and vibrant colors.
- Delivered designs for a collection of beauty face masks.
- Worked closely with the Creative Director to create multiple seasonal lines of
candles for their Home Fragrance Collections.
- Worked to design collections in room sprays and wall flowers for the Home
Fragrance division.

- Worked on and launched multiple seasonal Avon body collections.
- Created a logo and was part of the rebrand team for the Avon Care collections: Sun, Men and Baby.
- Led the design and production for the Encanto Irrestistivel launch for the Latin American market.
- Worked with the Art Director on the restage for the Advance Techniques Haircare collections.

- Design and execution for the launch of Scandaleyes XX-Treme Mascara packaging.
- Created and executed designs for numerous Rimmel London merchandising units.
- Supported the Sally Hansen design team by managing signage for large scale wall units. This included designs for shelf talkers, banners and setting up pre-production files.

- Worked directly with the Klorane brand to design visual merchandising for the brand. I also produced multiple skincare gift sets, candle gift set and haircare magazine layout.
- Concepted and designed unique press kits to promote collections for the Avène brand.
- Concepted, designed and produced Boots U.S. visual merchandising units for Target and Walgreens.
- Worked on the Boots U.S. brand online designs. This included designs for homepage, eblasts, web banners. This also consisted of managing and designing for their web online campaigns for Entertainment Tonight and Walgreen’s microsites.
- Worked with the Art Director at Lancôme to deliver seasonal moodboard designs, gwp designs and designs for print mailers. I also supported this brand with designs for their online communication such as banner ads, landing pages and e-blasts.

- Worked with the design team and marketing teams to support new product launches by designing direct mail print collateral, multi-page product catalogs as well as visual merchandising signage for in-store and windows.
- My role at Kiehl’s also consisted of working to support the digital product launches by creating layouts for eblasts, homepage designs and banner ads.

- Collaborated with the marketing team to design and produce all collateral to support product launches in line with the global team’s design direction.
- Managed on-going design and production schedules to launch new collections through visual merchandising for windows and in-store signage.
- Worked with the engineering team to develop creative tester units to accompany the seasonal launches.
- Designed the digital assets to support the seasonal launches which included homepage designs and eblasts.

- I was responsible for branding and packaging design for Aerie and DKNY seasonal packaging.
- Collaborated with vendors to comp structures. My role included creating custom illustrations for packaging design.

- Collaborated with creative director and design team to develop marketing collateral for high- end women’s retail store.
- Design and pre-production for a wide range of components, which included: Hangtags, matchbooks, launch mailers, web layouts and environmental signage.

- Full scale identity development and branding for new restaurant.
- Concept and print design for brand logo, business cards and menus.
- Delivered designs for the exterior signage and awnings.
- Designed a set of promotional t-shirts for the store opening.
- Managed all aspects of project from concept to vendor coordination and production.