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Communications Strategist
Michele Johnson
Baltimore, MD
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About
Results-driven Communications Professional bringing progressive background in corporate and non-profit environments. Natural leader with exceptional skills in graphic and website design, online course creation, digital form creation, and system administration. Manages competing priorities with organized and resourceful approaches. Detail-oriented team player with 15 plus years of experience, and the ability to handle multiple projects simultaneously with a high degree of accuracy eager to secure position in communications.
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Education
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Bachelors Graphic DesignMorgan State University
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Experience
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Communications StrategistJan 2016 - Jan 2023 (7 years)goals for the department.
• Managed and trained communications staff members to assist with daily tasks concerning communications and marketing initiatives.
• Created, implemented, and managed new policy and documentation process for the collection of social media analytics numbers for accurate and more efficient reporting to major funders.
• Built and managed online school for the organization’s accredited, multi-million-dollar Community Health Worker Training Program.
• Created, developed, and maintained the organization's brand, marketing collateral, website and social media presence.
• Managed, developed, and coordinated social media initiatives on Instagram, Facebook, and Twitter.
• Created the Resolution campaign concept, tagline and microsite, used to build brand awareness for the HAPPY initiative and grow audience 10 times the original amount.
• Led the development of PSAs, PSA script, branding and event to promote awareness on Opioid addiction.
• Created the organization’s first e-newsletter, branding, chatroom, and marketing materials for the HAPPY initiative.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@MicheleJohnson, member since 2023