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Content Management Specialist
Wilson Sporting Goods Co.
Aug 2023 - Present (1 year)
● Write and edit engaging content for digital marketing campaigns, the Wilson blog, and the Wilson website
● Coordinate with Digital Marketing team and Business Units to publish compelling blog posts in Drupal
● Research subject matter and consumer trends to ensure content is relevant and drive conversion rates
● Optimize copy and landing pages by employing effective SEO tactics
● Drive content strategy using keyword research tools such as SEMrush
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Copywriter
Freelance/Self Employed
Mar 2021 - Present (3 years 5 months)
● Craft clear and compelling web and social copy for a variety of businesses
● Establish brand consistency across all ancillary advertising materials
● Create editorial calendars for events and social media campaigns
● Support clients with all copy and content needs relevant to the proje
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Influencer Marketing Manager
Mass Appeal Media, Inc
Feb 2022 - Jul 2023 (1 year 5 months)
● Managed 40+ contracted creators to generate content promoting a new music-centric app
● Guided creators in generating compelling content that aligned with client’s brand identity
● Collaborated cross-functionally with the Creative Team to ensure key deliverables were produced within established time frames
● Compiled user data to track campaign engagement and presented analytics to Senior Management
● Encouraged cross-platform engagement from creators by sharing assets across social media
● Provided practical feedback for app developers to improve UX and UI
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Brand and Social Media Manager
Creative Camping Services
Vanderpool, TX
Jun 2013 - Aug 2020 (7 years 2 months)
•Developed and implemented B2C marketing strategies for a Texas-based summer camp & event venue
•Amplified PR efforts and achieved 71% annual customer retention
•Created and managed quarterly content calendars, delivering digital assets across major social platforms
•Produced engaging written content and edited copy for email campaigns on Constant Contact and blogs on WordPress that were circulated to 4000+ customers on a monthly basis
•Tracked specific KPIs including growth, reach, and engagement across key audience demographics
•Navigated between client and stakeholder needs during company’s acquisition by a larger organization
•Organized and facilitated on-and-off-site recruitment events for up to 200 existing and potential clients