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Sr. Communications Specialt
Maitland, FL
Apr 2019 - Present (5 years 8 months)
• Manage all global internal and external communications for Enterprise Learning, ADP’s functional learning and performance division.
• Interpret, disseminate, and reinforce fiscal year strategy — incorporating change management techniques — to all Enterprise Learning associates.
• Design executive presentation decks, including the quarterly global town hall.
• Author thought leadership articles regarding NextGen learning strategies that include machine learning, automation, in-product coaching, and augmented reality.
• Edit video, graphics and text for executive communications.
• Manage and implement industry awards and public speaking strategy, partnering with PR and legal on approvals.
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Content Marketing Specialist
FAIRWINDS Credit Union
Orlando, United States
* Craft, plan and execute content marketing initiatives, including SEO-focused web content, blogs, campaign assets, print copy, marketing brochures, sales presentations, videos scripts and infographics for both consumer and B2B audiences. * Manage and grow social media channels by encouraging engagement with existing members and new members. * Ensure content strategically and authentically aligns with marketing goals and brand. * Develop, implement, and maintain the editorial calendar for online educational content, monthly member savings email and crewmember communications. * Conduct research and interviews to create educational content that is both compelling and evergreen. * Manage a quarterly audit of website content and FAQs, while working with the web developers to optimize the site's appearance and navigation. * Lead the communication and marketing efforts of new product releases on all channels, both online and in print. * Partner with other business units to successfully prepare crewmembers and members for the implementation of new products and major updates to member benefits.
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Marketing Associate
UDR Inc.
Orlando, United States
* Created marketing materials for use on multiple Web channels to drive leads. * Showed and leased apartment units. * Managed correspondence with residents in regard to renewals, late rent payments, noise complaints and all other lease compliance matters. * Resolved complex conflicts among residents. * Created and maintained resident files.
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Plan
Compose features on travel destinations and experiences for consumer-facing magazines and online newsletters., write and edit the Sales Quarterly Update that is distributed to sales associates in the field. * Write email marketing campaigns to drive bookings, retention and engagement - many pieces yielded record click-through, open and registration rates * Create consumer-facing product guides and brochures for print and Web for nationally recognized brands such as Margaritaville Vacation Club, CLUB WYNDHAM and Wyndham Rewards. * Create and maintain five resort directories spanning more than 250 products. * Develop communication plans for all campaigns and projects. * Manage resort Web content and owner communications for more than 200 resorts across three brands. * Unite with design team, business partners and legal to create consumer-, owner-, and associate-facing campaigns using multiple channels including email, signage, direct mail, social media, magazine ads, on-hold messaging and outbound call campaigns. * Compose and distribute business impact messaging to contact center associates. * Maintain and create entries for the SharePoint knowledge bank used by contact center associates. * Redesign, manage and write the associate newsletters the "Weekly Buzz" and "What's Gowin' On, " doubling its readership. * Manage the deployment of more than 30 new resorts on the websites for CLUB WYNDHAM, WorldMark by Wyndham and Shell Vacations Club by partnering with multiple business units.
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Associate Producer
Wyndham Vacation Ownership
Orlando, United States
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Content Specialist, Owner Services
Brand Marketing
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Owner Services
Content and Club Education Specialist