In this project I was tasked to design an advertising agency office in California. I was given free-reign to design their identity as well as their offices. We were only told the agency exemplified "moving forward and innovation,' which is why they have the name "Bowsprit" (the front-portion of a ship). I set to work contemplating who "Bowsprit" is as a company, and I decided they had been in business for several decades and wanted to remain true to their history while embracing the future.
To achieve this tone- I decided to make an open-plan office. This is a relatively recent configuration in creative settings, and something I thought Bowsprit would embrace. I also decided that stylistically they would appreciate a mix of art-deco and modern furnishings.
Bowsprit Advertising Agency
