Mark Meyer

Plan and design communication materials for corporate and non-profit clients, among them US Foods, USG Corporation, Illinois Hospital Association, Lake Forest Graduate School of Management, UL, Northwestern University, the University of Chicago, The Musical Offering music school, True Value and VHA (healthcare consortium).

• Overee complete project processes, including client presentations, budget estimating and oversight, marketing planning, design, production and print management.
• Onsite freelance for numerous agencies and in-house departments, including Brierton Design, Northwestern University, Studio North and True Value Hardware.

As the director of the Evanston office of Krames Staywell, a healthcare engagement company, lead design strategy and project implementation for a team of nine designers.

• Managed day-to-day activities of the design team, including work assignments and project review, to ensure design solutions meet high standards of creativity.
• Provided feedback, support and performance management for the team.
• Collaborated with account managers, editors and production managers to ensure client expectations are met.
• Managed projects, budgets, workflows and external resources.
• Developed hands-on design solutions for select client projects, from creative concept to completed product.

Designed and oversaw integrated marketing programs in support of new-product launches and other marketing department priorities.
• Helped define product positioning and articulated communication strategies.
• Ensured that messages were targeted appropriately to customer segments and that creative executions aligned with USG brand standards.
• Led advertising agency in conception and implementation of promotional campaigns, including advertising, public relations, collateral, Web sites and direct marketing tactics.

Liaison between internal marketing and marketing communications departments, directing the integration of business strategies and design.
• Initiated new projects and worked with product managers to plan and implement them.
• Ensured that business goals were clearly defined and articulated to internal creative team (creative director, designers and writers).
• Managed day-to-day administration of the USG samples and literature warehouse, including coordination among manufacturing plants, external vendors and the company’s customer-service department.

Designed both internal and customer-facing communication materials for the company, including employee programs, newsletters, marketing collateral, promotional and training materials, Web sites and trade-show displays. Oversaw complete project processes—from creative brief through concepts, design, production and distribution.

Developed print and promotional materials for a wide range of corporate, educational and non-profit clients. Design projects included books, educational publishing, identities and product brochures. Managed day-to-day client contact, budgets, production and print vendors. Supervised the activities of junior and freelance designers. Clients included the American Medical Association, Caterpillar, Hewitt Associates, Kemper Financial, the National Restaurant Association, Northern Trust Bank, Scott Foresman and Steppenwolf Theatre Company.