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Marketing Communications Manager
Kimbel Mechanical Systems
Fayetteville, AR
Oct 2014 - Present (9 years 10 months)
* Executed all aspects of a $200k internal, company store including launching, designing merchandise, purchasing, layout, and fulfillment. * Implemented Social Media marketing including Linked In, Facebook, Google+, and Instagram including all content, design and scheduling. * Drove all aspects of rebranding $100 million-dollar company. * Managed full re-design and content of Kimbel.com website to amplify recruitment and increase knowledge of the skilled trades. * Worked with agency partners to enhance consumer web experience and SEO through domain management, continuous optimization of meta data, on page content and graphics. * Produced company-wide quarterly newsletter including editing, writing content, design and photography for a quarterly distribution with the objective to educate families on our company and praise employees. * Appointment and management of multiple committees for company-wide events * Managed award binders to include multiple National and local recognitions for quality projects. * Led all marketing initiatives from public relations to strategic partnerships, market segmentation, event marketing, merchandising development and execution.
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CONTACT
Springdale, AR
marcymccroskey@gmail.com marcynelsonmccroskey marcy_mccroskey