Aldelm John Ferriols

"I am a working director. Not an outdated manager who does not know any programs, and basically just orders people around. I am a 10 in 1 multi-skilled worker with 10 years leadership experience."

I provide leadership to a creative department to ensure appropriate structures, systems, competencies, values and professional output are met within business standards and above. I conceptualize and visually design end-to-end customer experience, working with marketing, designers and web developers. I do User-Experience research and design to determine common pain points, product improvements, and priorities. I design information architecture diagrams, wire-frames, flows, and high-fidelity mock-ups of features, and I validate the feasibility of the work and ensure high-quality implementation. I have about 20 years professional experience in ATL & BTL advertising.

Web designing & developing since 2004 with expert knowledge in UI/UX, Mobile apps, CMS platforms, the IoT (internet of things), EoDB (Ease of Doing Business), and develops creative strategies and campaigns for a brand / product - always being in tune with the latest design, and online marketing trends.

I have high attention to details and high output standards, with a passion on information research, content creation, project management, quality excellence, and process improvement. At a time, I have managed 100 designers simultaneously (Rocket Internet GmbH), and mentored 5 team leaders. To track everyone's work, I created my own tracker to monitor what is being worked on, time spent on each request, and their quality scores, etc. - all monitored in real time. This was pre-project management software era. I was also the first to create the operational structure & flow for creative works - how to receive and deliver output and other technical requirements and created the company's first career ladder for creative people, and the formula for creative metrics for performance evaluations.

Graduated Fine Arts, Major in Advertising, took Business Management certification course at Master Class Management (USA), Certification course Six Sigma white belt, and taking a certification course for "Certified Impact Analyst". Other certifications I have are Dreamweaver CS4, Joomla, Wordpress and various Online Marketing categories at Hubspot. A proven track record of helping SMBs with their success as evident on my online portfolios. I am also an output-based worker that shows results in a small amount of time. I am very passionate about creative work and loves to share my knowledge with young designers.