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Founder
SD
Jan 2020 - Present (4 years 10 months)
Founder of the following children's brands: JJ Pillowdoll, Chiky Rose, Pably and Me, Pably y Yo, Sashito and his Papito and Sofi and her Color Pencils. We sell our JJ Pillowdoll brand, made in the USA via our online store. WWW.JJPILLOWDOLL.COM
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Independent Contractor as a Director of Desig Girls Division
Jazwares
Culver City, CA
Feb 2022 - Mar 2023 (1 year 1 month)
Joined the Jazwares team out of the Culver City office and remotely to help establish their new Fashion Doll girl division. Worked mainly with a team of freelancers to get two seasons completed and then passed the established system and department to the new hired team.
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Director of Girls Design & Development
Jada Toys
City of Industry, CA
Mar 2013 - Jan 2019 (5 years 10 months)
I manage and Direct the girls Design and Development teams. Currently working on brands such as Disney Jr., Disney Princess, Hello Kitty, Ford, Lamborghini, and our girl internal brands. Work closely with our overseas team for all product development matters. Work along side our Licensing and sales teams. Participate in major toy trade shows as well as some travel to Japan in search of innovation.
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Director of Design & Development for The Princess and Me Division
Jakks Pacific
2011 - 2012 (1 year)
Started as the Princess and Me Designer/Project Manager. Worked closely with the Jakks marketing team and the Disney Princess & Me team. Was promoted to Director of Princess and me. Handled all responsibilities related to Preliminary design and Development.
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National Sales Mgr. Merchandiser
Silk Culture Fashions U.S.A
2008 - 2010 (2 years)
Managed the U.S. Sales and Merchandising operation.
Directly worked the Western States and managed independent reps. that covered the rest of the states. Worked all major Fashion trade shows. NY.'s Coterie, NY, LA Moda, Vegas Magic show, Dallas Market week, Chicago's Stylemax, Atlanta's Market week, Miami's Coast Show, L.A.'s Market week, San Francisco's CALA and San Mateo's Show.
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Director of Girls Design & Development
Playhut
2005 - 2008 (3 years)
Worked under the direction of Brian Z for all EZ Twist projects. In parallel, my responsibility was to assist the company in growing the girls division. Directed the preliminary design team, development team, Packaging team, Copy writing team, and our overseas GZ team. Worked closely with sales and Licensing teams. Travel to assist with presentations to all major accounts and the major toy trade shows.
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Jr. Partner and Head Designer Merchandiser (Part time business)
Maggie Bermuda Contemporary Fashions
2000 - 2008 (8 years)
Jr Partner and Co Founder of Maggie Bermuda Better Contemporary Fashions and BEME Brand.
Opened the company in 2000 and worked at it full time for two years. In 2002, I sold half of the business and stayed as the Head Designer Merchandiser but on a part time basis only. Stayed working on a part time basis for the two brands for 6 years.
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Doll Designer/Mgr
MGA Entertainment
2002 - 2005 (3 years)
Starter my Doll Fashion Design Career with MGA. MGA gave me my first opportunity to design for the girls with the Passion for Fashion. Was promoted to manage the non bratz division for MGA. Directly responsible for the inventions of the following Brands: 4 Ever Best Friends, My Beautiful Ballerina, My Beautiful Mermaid, Bouncy Baby, Fivesies, Pia Sun and Fun Large doll and some princess projects of that time.. I also Designed the Bratz McDonalds Happy Meal project. I was responsible for developing the Big Size bratz doll that came out once a year.
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Fashion Designer
BISOU BISOU
1997 - 2000 (3 years)
Started my Fashion Design Career at Bisou Bisou by Michele Bohbot. I worked under the direction of Michele. Was promoted to assist Michele with her Lom Yoga fashion line. After 3 years with Bisou Bisou, I Opened my own Fashion Co. (Maggie Bermuda Co.) under Maggie Bermuda CO. I had two brands. The Maggie Bermuda Brand and a Second brand Called BE ME. Was a partner in the Maggie Bermuda venture on a part time basis from 2000 to 2008