Lynda Gunther

Worked with marketing, communications, and creative teams to write, proofread, and edit
content for a variety of materials for print, online, e-marketing, editorial, social media,
presentations, and multi-media.
Established, maintained, and enforced corporate content, voice, and tone standards.
Managed and prioritized project timelines.
Created and applied a creative writing style that mixed editorial efficiency with a flair for
inspiring and motivating member engagement.
Juggled and met multiple deadlines and priorities for a wide range of projects with great
initiative and self-motivation.
Communicated to members and the public in a compelling way about the value of
membership and promoted products and services in a cohesive and engaging voice.

Created and wrote direct mail advertising, promotions, brochures, recruitment and web copy.
Wrote catalog product copy and descriptions.
Wrote statements of practice and attorney biographies.
Created and wrote broadcast and promotional ad copy for the gaming industry.
Some clients included:
Lighton Coleman Advertising
MSR Advertising Inc.
The Bradford Group
New Control Direct Marketing Corp.
Collections Etc.
Limogés Jewelry
RPM Advertising Inc.
Point B Communications Inc.
Rada Advertising Inc.
United Marketing Group
MBM Company Inc.
Centerpoint Marketing Inc.

Created and wrote B2B and B2C ads, direct mail, promotions, newsletters, white pages,
brochures, trade show and web copy.
Performed product and consumer research.
Interacted and collaborated with Art Directors and Account Managers.
Managed copy from first draft through to final client approval.
Developed advertising, marketing communications and brand building programs; key
accounts included:
United States Postal Service
Sprint Communications
Equal Brand Sweetener
CADM's Direct From The Heart (pro bono)

Created and wrote print and web advertising along with structured advertising campaigns.
Developed and wrote company's B2B promotional materials, brochures, and literature.
Provided extensive client services, media research and recommendations, and maintained constant communication with clients; key accounts included:
Sears
Preferred Hotels & Resorts
Keebler
Snap-on-Tools
Zimmer
Great Lakes Credit Union
Proven Performers
Target Stores

Part-time, assisted ten commercial real estate brokers in generating new business.

A company which markets business to business products for client accounts.
Corporate Marketing Communications Representative, June, 1992 – February, 1995
Representative’s Assistant, part-time, February, 1987 – June, 1992
Marketed client products and developed marketing strategies; primarily marketed computer training programs for Flip Track One on One Corporation.
Developed and created product presentations and communicated with MIS directors, data processing managers, and corporate executives; major accounts included:
IBM
Kraft, Inc.
Allstate Insurance
Hearst Publishing
Snap-on-Tools
Dayton Hudson
Conde Nast Publishing
Procter & Gamble