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DIGITAL MARKETING MANAGER
RANDSTAD
MARIETTA, GA
(CONTRACT)
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MARKETING & SALES STRATEGIST
PREMIER FALL PROTECTION
UNION GROVE, WI
* White Labeled company's Safety Management System * Conducted comprehensive budget review, resolved discrepancies - shrunk budget 4% saving $23,000 * Adjusted Adwords campaigns to meet budget goals 10-14% CTR to meet short-term needs * Exceeded Constant Contact industry standards average open rate of 10%+ - setting new standards * Promoted company at national trade shows and Social Media campaigns
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DIGITAL MARKETING MANAGER, SEPTEMBER
SITEONE LANDSCAPING SUPPLY
ROSWELL, GA
201 7 - SEPTEMBER 2018 * Managed the coordination and tracking of projects with IT, Marketing, Divisional, and Category teams through 15- 30 minute scrums and stand-ups, fewer meetings more efficient work * Created documentation for compliance with the ADA levels A and AA for accessibility, defined the acceptance criteria scenarios to ensure compliance (mobile and web) * Managed the implementation of Adobe Analytics and initiated better Google Analytics tracking by consolidating all of GA into one suite * Improved our digital footprint by implementing OpinionLab, which enhanced customer experience (CX), and the UX/UI increasing sales month-over-month * Managed two Content Management Systems (CMS) Umbraco, and new Hybris eCommerce platform (SAP Hybris) decreasing vendor dependency while increasing in-house efficiency * Collaborated with field operations and beta-testers for data accuracy during System Integration Testing (SIT) and User Acceptance Testing (UAT) * Managed the initiation of adding our locations to Apple Maps, and took control of Google Maps duties started with 480 locations and grew to over 500 branches in five Canadian provinces and 44 states * Managed all website content but collaborated with internal and external creative and technical teams for SEO, PPC, Social Media and email marketing campaigns * Project management through agile/scrum approach for software development with vendors & contractors
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DIGITAL MARKETING BUSINESS ANALYST
CHARTER COMMUNICATIONS
STAMFORD, CT
* Served as the primary digital online point of contact for all marketing needs across strategic, product and various marketing initiatives (paid search, AdWords Display [certified], PPC, email marketing/automation) * Lead redesigns and functional overhauls, leveraging best UI/UX experiences, SEO, and on-site operational best practices with (Adobe Analytics Omniture/SiteCatalyst, Data Tag Manager, GTM, Tealium & Tableau) * Translated optimizing and testing ideas into requirements for projects, and provide functional requirements to IT and developers for testing and implementation (Balsamic, wireframing tool) * Performed website testing, analysis of trends, fall out reports, customer focus groups in order to identify optimization opportunities (AEM - Adobe Experience Manager) * Leveraged best practices for digital creativity by integrating functional aspects of digital online media from advertising display, landing pages, and e-commerce buy-flows * Lead internal teams and external agencies to translate marketing strategies into effective online campaigns * Executed waterfall and agile project methodologies within the project lifecycle (Aha! - Road mapping) * Oversaw the work of consultants as they complete both small and larger company-wide initiatives
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DIGITAL WEB ANALYST
BRIGHT HOUSE NETWORKS
ORLANDO, FL
(Merged into Charter Communications) * Led testing, estimation and assignment of work for the digital marketing team * Analyzed and reported on key performance indicators (KPI's), website traffic, customer behaviors and campaign performance using Adobe Analytics * Identified and solved problems to enhance features and functionalities on various websites and web applications (e-commerce portal & landing pages) * Increased sales, optimized website modifications, improved functionality and navigation (UI/UX) * Continuously developed and implemented an analytics program for Omni-channel digital assets (Adobe, GA) * Managed the optimization of the Shopping Cart, e-Commerce, and all websites for mobile & desktop * Tracked and reported customer actions with third-party affiliate sites (Best Buy, Home Depot, and Lowe's) * Increased customer engagement, purchasing behavior, website traffic, and overall customer satisfaction * Improved conversion of sales RGU (Revenue Generating Unit) * Led A/B Testing, AB Multivariate Testing, QA (E-mail Marketing - Marketo) * A Subject Matter Expert for Adobe Dynamic Tag Manager, Omniture, Lucky Orange, and Google Analytics * Managed the Full project life cycle (Agile/Scrum), SDLC, PII, and PCI, knowledge of BABOK technique * Released bi-weekly enhancements of Compass, a knowledge-based internal website used by the Customer Care Group (HTML) * Initially responsible for continuous improvement of the Bay News 9 and CFNews 13 website experience (AEM)
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MARKETING & SALES STRATEGIST
HY-SAFE TECHNOLOGY
ORLANDO, FL
* Implemented new CRM (ZoHo) provided sales metrics and performance analysis * Carried out SEO/SEM implementation for web, keyword optimization for third party affiliates * Identified budgeting discrepancies, realizing significant savings ($9,200) over previous practices * Managed e-commerce portal and third party affiliates including Amazon, eBay, Angie's List, Lowe's * Grew shopping cart conversion rates by 5-11% in e-commerce, and 5-8% on third party affiliated sites * Created Constant Contact E-mail Marketing campaigns increased open rate 18% - set industry benchmark * Collaborated with 5 member sales team managed 5 manufacturing reps (vendor affiliated sales team) * Implemented faster sales cycle and new commission structure for sales team, resulted in faster sales cycle and happier sales team * Coordinated Weekly Sales Team meeting promoted company at national trade shows
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DIGITAL MARKETING MANAGER
PEARLMAN GROUP
NORCROSS, GA
* Managed 3 different websites and domains, updating/editing content as needed * Upgraded to new CMS eCommerce platform, Kore Technologies to Magento * Managed the UI/UX optimization of website and mobile * Worked with Beta testers, created test scenarios for customers to get our new website for launch * Managed all digital product inventory from new Magento CMS * Managed SEO, Creative, and Development agencies through SDLC and Project Management life cycle * Managed company's Google presence with the initiation of adding locations to Apple Maps, and Google Maps * Managed and created Bronto emails, cleaned and scrubbed contact lists and databases * Managed agency for YouTube video from ideation stage to launch within 3-weeks * Collaborated with Product teams and Creative team to get products to market online