My responsibilities as a Digital Marketing Business Analyst included managing and optimizing the website and all supporting landing pages from a UI/UX perspective with a focus on sales and lead generation for both B2C and B2B. All online campaigns, websites, and landing pages from inception through post campaign analysis and summary reports are my responsibility. I drove online sales/leads, revenue, and operating efficiencies in customer acquisition for Internet, Voice and TV Services. Working closely with internal departments and external agencies to uphold the company’s offers and target strategies is a key part of my position as a Product Owner/Business Analyst.
301 Redirect Projects:
https://www.spectrum.com/?cmp=BHN
https://www.spectrum.com/?cmp=TWC
