Luis González-Aller Vázquez
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About
In my early days I started as a copywriter, but I am also an Art Director. Does that mean I do it all by mysef or that I just work on my own? The truth is I believe in the team above the individual. But these days you have to be a "one man band" and also being able to do both, I can appreciate the work of my creative teams with more discretion.
I have touched almost all areas of communication throughout my career, ATL, BTL, Retail, Branding, Experiential ... And I've worked for large agencies. I've been very lucky, I know. But I've taken every opportunity given to me.
I have worked for all types of accounts, large and small: Marlboro, Coca-Cola, Fiat, Iberia Airlines, Burn, Lancia, L & M, Chesterfield, Open Bank, Community of Madrid, Alfa Romeo, Häagen Dazs, AECC, Samsung, Bank Central Hispano, La Caja de Canarias ... lot of joys, many disappointments, millions of hours devoted to them ... I've learned a lot from everyone and with everyone.
I like challenges. I have faced many in my professional life. The latter, this new stage of my career where GMR Spain becomes TRO Experiencial. New name, new company, new spirit, the same passion for good work and great ideas. -
Education
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Senior Management Program ManagmentOmnicom University (Harvard Business School)2012 - 2012MIlan Course 2012
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Bachelor of Arts (B.A.) Communication, GeneralSaint Louis University1988 - 1992
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Experience
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Executive Creative DirectorMadrid, SpainJul 2015 - Present (9 years 6 months)Responsible for driving experiential creativity (BTL, digital & events) throughout TRO Experiential for the company's clients in Spain: BBVA, Coca-Cola, Movistar, Burn, Real Madrid, Universidad Europea or Comunidad de Madrid, among others.
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Executive Creative DirectorGMR Marketing EspañaNov 2007 - Jul 2015 (7 years 8 months)Responsible for driving experiential creativity (BTL, digital & events) throughout GMR Marketing for the company's clients in Spain: Coca-Cola, Movistar, BBVA, Burn, Real Madrid, Microsoft, Comunidad de Madrid or McAfee, among others.
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Creative DirectorVitruvio Leo BurnettOct 2004 - Nov 2007 (3 years 1 month)Creative Director for Philip Morris Spain (Spain Mainland &Canary Isalnds), Marlboro Portugal, Marlboro Duty Free, y L&M Spain (Spain Mainland &Canary Isalnds)
Creative Director for Samsung and La Caja de Canarias. -
Copy Writer and Art DirectorVitruvio Leo BurnettOct 2000 - Sep 2004 (3 years 11 months)Copy writer and Art Director for Marlboro Spain (Mainland and canary Islands), Marlboro Portugal, Marlboro Duty Free, Direct Seguros and Soluziona.
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Account Director and graphic DesignerETHERINGTON MAS ASSOCIATESApr 1999 - Oct 2000 (1 year 6 months)Account Director and creative responsible of: Aldeasa, Deutsche Bank, Open Bank, Marlboro, Estadio Olímpico de Sevilla, E-CAL y uno-e.
Internet: Development of creative concepts,copy writting and web structure of Open Value, the first online broker system, developed in Spain by Open Bank.
Development of creative concepts,copy writting and web structure for the launching web of uno-e. -
Account Director and graphic DesignerETHERINGTON MAS ASSOCIATESApr 1999 - Oct 2000 (1 year 6 months)Account Director and creative responsible of: Aldeasa, Deutsche Bank, Open Bank, Marlboro, Estadio Olímpico de Sevilla, E-CAL y uno-e.
Internet: Development of creative concepts,copy writting and web structure of Open Value, the first online broker system, developed in Spain by Open Bank.
Desarrollo conceptos creativos, redacción de textos y esquema de navegación de la web de pre-lanzamiento de uno-e. -
Account Director and graphic DesignerETHERINGTON MAS ASSOCIATESApr 1999 - Oct 2000 (1 year 6 months)Account Director and creative responsible of: Aldeasa, Deutsche Bank, Open Bank, Marlboro, Estadio Olímpico de Sevilla, E-CAL y uno-e.
Internet: Development of creative concepts,copy writting and web structure of Open Value, the first online broker system, developed in Spain by Open Bank.
Desarrollo conceptos creativos, redacción de textos y esquema de navegación de la web de pre-lanzamiento de uno-e. -
Account Director and graphic DesignerETHERINGTON MAS ASSOCIATESApr 1999 - Oct 2000 (1 year 6 months)Account Director and creative responsible of: Aldeasa, Deutsche Bank, Open Bank, Marlboro, Estadio Olímpico de Sevilla, E-CAL y uno-e.
Internet: Development of creative concepts,copy writting and web structure of Open Value, the first online broker system, developed in Spain by Open Bank.
Development of creative concepts,copy writting and web structure for the launching web of uno-e. -
Copy Writer and Art DirectorVitruvio Leo BurnettApr 1997 - Mar 1999 (1 year 11 months)Copy writer and art director for Marlboro Spain (Mainland and canary Islands), Marlboro Duty Free, Direct Seguros, Banco Bilbao Vizcaya (BBVA).
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Copy Writer and Art DirectorVitruvio Leo BurnettApr 1997 - Mar 1999 (1 year 11 months)Copy writer and art director for Marlboro Spain (Mainland and canary Islands), Marlboro Duty Free, Direct Seguros, Banco Bilbao Vizcaya (BBVA).
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Copy Writer, Graphic Designer and Account executiveJOHN RYAN COMPANYApr 1996 - Jan 1997 (9 months)Creation and development of promotional concepts for Banco Central Hispano, Open Bank, Argentaria, BBVA, Banco de Crédito Italiano, Corp Banca (Chile) and Interbank (Perú).
Account Executive for Banco Central Hispano, Open Bank, and Banco de Crédito Italiano. -
Copy Writer, Graphic Designer and Account executiveJOHN RYAN COMPANYApr 1996 - Jan 1997 (9 months)Creation and development of promotional concepts for Banco Central Hispano, Open Bank, Argentaria, BBVA, Banco de Crédito Italiano, Corp Banca (Chile) and Interbank (Perú).
Account Executive for Banco Central Hispano, Open Bank, and Banco de Crédito Italiano. -
Copy WritterIzquierdo Beaumont&BennetJan 1993 - Mar 1996 (3 years 2 months)Copy Writter for Fiat, Lancia, Alfa Romeo, Marqués de Riscal, Zanussi, Electrolux, Häagen Dasz, Larios, AGF Unión Fénix and Iberia
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Copy WritterIzquierdo Beaumont&BennetJan 1993 - Mar 1996 (3 years 2 months)Copy Writter for Fiat, Lancia, Alfa Romeo, Marqués de Riscal, Zanussi, Electrolux, Häagen Dasz, Larios, AGF Unión Fénix and Iberia
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Awards
NEW YORK FESTIVALS:
Gold – Best Campaign in “Mixed Media”. Campaign "It sucks to Be Young", La Caja de Canarias (2007).
El Sol 2011
Spanish Agency with more campaigns in "shortlisted" in the category of Promotional Marketing.
Bronze award in the category of “Promotional Marketing Campaign” for Energizer The Pink Energy.
El Sol 2012
Silver Award in the category of “Trade Marketing Action” for "The Room" for Movistar.
FIP 2008
1 Silver award (Telefónica Foundation) + 1 bronze in the category “Point of Sale Promotion” with Movistar Aldía Family.
FIP 2011
Three gold awards (AECC Sound of Cancer, Coca-Cola Festival Tour and BBVA_NBA), two silver awards (Telefonica Flagship Store and BBVA-NBA) and Grand Prix for the “Best Piece of Direct Marketing in Latin America” - (BBVA-NBA).
FIP 2012
Grand Prix in the category "Campaigns with Technology Resources, Internet and other Interactive" and GOLD in the category "Experiential Marketing" both for the campaign "See to Run" Burn Energy Drink.
Leo Burnett 7 + Awards:
8 + award - integrated POS communication project for Marlboro.
8 + award - best integrated media campaign for La Caja de Canarias -
Skills
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Elsewhere on the Web
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On Coroflot@Luisga, member since 2013